Cutting Ad Budgets without sacrificing UA Quality
Mobile app and game studios must be strategic in their ad budget planning to ensure they are not sacrificing quality user growth...
ASO & Organic Traffic 9 min read
Guest Author
Strategies to Boost your Mobile User Acquisition this 2023
The mobile gaming industry has experienced tremendous growth in recent years, and competition among game studios is fiercer than ever. Several mobile studios have seen explosive growth in recent years, and 2023 is shaping to be another year of rapid expansion. But with more games vying for users' attention, to succeed in this competitive landscape, […]
Growth 6 min read
Guest Author
Body shaming & sexualized mobile ads: a trend popular among mobile games that could die at any minute.
Despite all the harsh criticism, warnings, and sanctions, sexist ads remains as a popular option among developers and mobile studios looking to attract installs.
Ad Monetization 6 min read
Patricia Weil
TOP 5 Worst Mistakes of Mobile Games in Influencer Marketing
Avoid these mistakes to ensure your Influencer Marketing Campaign turn into impressions, downloads, and installs from a quality audience.
Ad Monetization 5 min read
Guest Author
Appodeal SDK 3.0! - 4 Top Reasons to Upgrade!
Appodeal’s 3.0 SDK version is now available for all game developers to download, with plenty of new features: From getting more support with Firebase Analytics to integrating a consent manager that will prevent your app from getting banned from the app store.
Ad Monetization 5 min read
Marc Llobet
Appodeal’s Mobile In-App Ad Monetization Performance Index 2022' Edition is now available
6 different regions, 3 ad formats, 2 platforms,+70 ad demand sources, +100.000 apps & +200 BILLION impressions turned into digestible charts that you can access to optimize your mobile ads.
Ad Monetization 4 min read
Marc Llobet
How to test Hundreds of Ad Creatives every week?
Appodeal's BidManager allows you to automate time-consuming tasks like launching new campaigns in bulk or A/B testing creatives in different ad networks in a matter of minutes.
Ad Monetization 2 min read
Patricia Weil
How to Automate your UA Campaigns to save time & money
For mobile developers lacking time, the key to ensure top-performing ads relies on the ability to manage metrics efficiently and make data-driven decisions fast. Really fast.
Ad Monetization 2 min read
Marc Llobet
When to Increase your CPI to Maximize your Revenues?
...see how you can safely increase the Cost per Install of this campaign without losing money.
Growth 2 min read
Marc Llobet
Metrics for a Healthy Mobile Game: eCPM, FillRate, ARPDAU...
Of course, you want users to see the ads. But what they do afterward matters? And how much green do you have to put out to attract a new user?
ASO & Organic Traffic 6 min read
Marc Llobet
How to STOP Losing Money in User Acquisition Campaigns?
...we have simplified the whole process of analyzing your UA campaigns and generating automatic reports.
Growth 3 min read
Marc Llobet
How User Acquisition affects your Organic & ROAS metrics?
...forecast the ROAS of your UA campaigns, and the revenue of all the organic users that you will also get from them!
Appodeal 2 min read
Marc Llobet