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Growth 2 min read

When to Increase your CPI to Maximize your Revenues?

...see how you can safely increase the Cost per Install of this campaign without losing money.

Growth 2 min read

Marc Llobet
Marc Llobet

ASO & Organic Traffic 6 min read

Metrics for a Healthy Mobile Game: eCPM, FillRate, ARPDAU...

Of course, you want users to see the ads. But what they do afterward matters? And how much green do you have to put out to attract a new user?

ASO & Organic Traffic 6 min read

Marc Llobet
Marc Llobet

Growth 3 min read

How to STOP Losing Money in User Acquisition Campaigns?

...we have simplified the whole process of analyzing your UA campaigns and generating automatic reports.

Growth 3 min read

Marc Llobet
Marc Llobet

Appodeal 2 min read

How User Acquisition affects your Organic & ROAS metrics?

...forecast the ROAS of your UA campaigns, and the revenue of all the organic users that you will also get from them!

Appodeal 2 min read

Marc Llobet
Marc Llobet

Growth 5 min read

App Retargeting: Tips for casual vs mid-core Games

...knowing who you’re gonna target isn’t enough to build your mobile marketing strategy. You also need to focus on the why...

Growth 5 min read

Melisa Fernandez
Melisa Fernandez

Growth 16 min read

The best Ad Creatives for Mobile Games - Successful UA Campaigns

If you want to tweak and improve the Ad Creatives & Video Ads of your User Acquisition Campaigns for your mobile games, then, keep reading.

Growth 16 min read

Marc Llobet
Marc Llobet

Growth 13 min read

Improving the CPI & ARPU of your Mobile Games - Successful UA Campaigns

Learn new tips and strategies to improve ARPU, ARPDAU, and other revenue metrics. Connect them to your user acquisition campaigns & reduce your ads' CPI!

Growth 13 min read

Marc Llobet
Marc Llobet

Growth 12 min read

LTV for Mobile Games (Life-Time Value) - Successful UA Campaigns

today, we’re talking about the LTV in Mobile Games; its importance in your User Acquisition Campaigns; and strategies & techniques to improve it.

Growth 12 min read

Marc Llobet
Marc Llobet

Growth 14 min read

Top Strategies to Grow the Retention Rates of your Mobile Games

Learn all the Key Retention metrics for your Mobile Game launch, how to build your Retention Formula and Top Strategies to Improve your Retention Rates.

Growth 14 min read

Marc Llobet
Marc Llobet

ASO & Organic Traffic 11 min read

8 tips to Attract & Acquire Mobile Game Users during the COVID-19 Lockdown

Now, more than ever, it is particularly necessary to optimize the customer acquisition and loyalty strategies of your application and, at Appodeal, we want to help you achieve that.

ASO & Organic Traffic 11 min read

Marc Llobet
Marc Llobet

Ad Monetization 3 min read

Want Higher Ad Revenue and Lower User Acquisition Cost This Holiday Season?

The holiday season is coming up soon. If you’re a mobile app publisher, you probably know what that means—it’s prime earning season!

Ad Monetization 3 min read

Marc Llobet
Marc Llobet

Appodeal 5 min read

Segmenting users with Appodeal: how to love A/B testing and refine your monetization strategy

In this article, we are going to shed the light on a few real-life use cases of Segments and Placements.

Appodeal 5 min read

Valerie Alfimova
Valerie Alfimova

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The latest from Appodeal blog

  • When to Increase your CPI to Maximize your Revenues?
  • The Mobile eCPM Report: In-App Ad Monetization Worldwide [Updated 2022 Q2]
  • Metrics for a Healthy Mobile Game: eCPM, FillRate, ARPDAU...
  • How to STOP Losing Money in User Acquisition Campaigns?
  • How to detect ARPU variations before it's too late?
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Appodeal is a part of Stack solutions. Stack is an ad tech company that provides ad monetization, user acquisition and actionable analytics to scale mobile app businesses.