App Retargeting: Tips for casual vs mid-core Games
...knowing who you’re gonna target isn’t enough to build your mobile marketing strategy. You also need to focus on the why...
Growth 5 min read
Melisa Fernandez
The best Ad Creatives for Mobile Games – Successful UA Campaigns
If you want to tweak and improve the Ad Creatives & Video Ads of your User Acquisition Campaigns for your mobile games, then, keep reading.
Growth 16 min read
Marc Llobet
Improving the CPI & ARPU of your Mobile Games – Successful UA Campaigns
Learn new tips and strategies to improve ARPU, ARPDAU, and other revenue metrics. Connect them to your user acquisition campaigns & reduce your ads' CPI!
Growth 13 min read
Marc Llobet
LTV for Mobile Games (Life-Time Value) – Successful UA Campaigns
today, we’re talking about the LTV in Mobile Games; its importance in your User Acquisition Campaigns; and strategies & techniques to improve it.
Growth 12 min read
Marc Llobet
Top Strategies to Grow the Retention Rates of your Mobile Games
Learn all the Key Retention metrics for your Mobile Game launch, how to build your Retention Formula and Top Strategies to Improve your Retention Rates.
Growth 14 min read
Marc Llobet
8 tips to Attract & Acquire Mobile Game Users during the COVID-19 Lockdown
Now, more than ever, it is particularly necessary to optimize the customer acquisition and loyalty strategies of your application and, at Appodeal, we want to help you achieve that.
ASO & Organic Traffic 11 min read
Marc Llobet
Want Higher Ad Revenue and Lower User Acquisition Cost This Holiday Season?
The holiday season is coming up soon. If you’re a mobile app publisher, you probably know what that means—it’s prime earning season!
Ad Monetization 3 min read
Wing Poon
Segmenting users with Appodeal: how to love A/B testing and refine your monetization strategy
In this article, we are going to shed the light on a few real-life use cases of Segments and Placements.
Appodeal 5 min read
Valerie Alfimova
Segmentation made easy — meet our new tools: Segments and Placements
Our next step towards ideal ad mediation is these two new tools — Segments and Placements. They allow for selecting particular user groups and moments to show the ads inside the apps. Segments tool lets you choose who (which users) sees the ads, and Placements — where they see them.
Growth 2 min read
Valerie Alfimova
eCPM, Fillrate, ARPDAU: How to Apply this Trio of Metrics to Your Monetization Strategy
Every publisher is eager to evaluate the growth of her audience and revenue. You are likely familiar with the terms eCPM, fill rate, and ARPDAU, but what’s the purpose of each metric and how do you best apply them? Let’s find out.
ASO & Organic Traffic 4 min read
Valerie Alfimova
Mobile Game Dev Resources III: Marketing, Promotion, Analytics & Funding
There are a lot of lists on the internet. Specifically, a lot of lists for how-tos, resources, tool comparisons – and the game dev community is no exception.
Resources 6 min read
Valerie Alfimova