The Mobile eCPM Report: In-App Ad Monetization Worldwide [Update Q2 2021]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources - 12 min read
Marc Llobet
The best Ad Creatives for Mobile Games – Successful UA Campaigns
If you want to tweak and improve the Ad Creatives & Video Ads of your User Acquisition Campaigns for your Mobile Games, then, keep reading!
Monetization - 16 min read
Marc Llobet
Improving the CPI & ARPU of your Mobile Games – Successful UA Campaigns
Tips & Strategies to improve ARPU, ARPDAU, and other revenue metrics. Connect them to your user acquisition campaigns to reduce your ads' CPI!
Monetization - 13 min read
Marc Llobet
LTV (Life-Time Value) for Mobile Games – Successful UA Campaigns
today, we’re talking about the LTV in Mobile Games; its importance in your User Acquisition Campaigns; and strategies & techniques to improve it.
Resources - 11 min read
Marc Llobet
Top Strategies to Grow the Retention Rates of your Mobile Games
Learn all the Key Retention metrics for your Mobile Game launch, how to build your Retention Formula and Top Strategies to Improve your Retention Rates.
Monetization - 14 min read
Marc Llobet
How to Become a Top-Funded Mobile Game Developer on Kickstarter – Interview with Mike Bridavsky
Part of what made us so successful, if you look back at our Kickstarter, is that we worked really hard to make really exciting rewards... we made a lot of exclusive one-of-a-kind items that you could only get on Kickstarter
Monetization - 9 min read
Marc Llobet
Appodeal Talks #01: How to Monetize a Shopping List App Worldwide, with Listonic.
In Appodeal, we recently started a new series of webinars, the Appodeal Talks. In these webinars, you will find interviews, open panels, insights & other relevant topics from Top Professionals in the mobile industry. Last week we had our first webinar with Kamil Janiszewski, Chief Revenue Officer & Co-founder at Listonic. We discussed, among other […]
Monetization - 4 min read
Marc Llobet
eCPMs will increase up to 30% this Holiday. Are you going to miss it?
Even with the COVID situation, the data shows that this 2020 holiday season, the eCPMs will grow again.
Monetization - 6 min read
Marc Llobet
4 Ways 5G is Changing In-App Advertising
Despite the 5G technology being already available, not everyone is aware of it and how it will impact a slew of industries, advertising included. This post aims to demystify what it is and how it will impact the mobile advertising space.
Monetization - 2 min read
Guest Author
Appodeal 2.0: New Growth Intelligence to Fuel Your App’s Growth – Now Ready for Beta Testers!
Appodeal's App Intelligence tool aligns your app’s monetization, user acquisition and attribution data all on one dashboard. You will be able to identify your top revenue drivers, increase your app’s lifetime value and retention rates, improve your overall marketing’s ROI, and more.
Monetization - 7 min read
Wing Poon
Top 5 New Features to Grow your Mobile Games and Apps
Let's start unveiling some of the new features and upgrades that are around the corner, and, most importantly, how you are going to benefit from them.
Monetization - 7 min read
Marc Llobet
iOS 14: Get your Ad Monetization Ready! All you need to know. (UPDATE Sept’20)
Apple has caused the APPocalypse, the IDFAs are dead, an $80 billion ad industry is trembling, the oceans are rising, and the sky will fall on our heads.
Monetization - 12 min read
Marc Llobet