Apple has caused the APPocalypse, the IDFAs are dead, an $80 billion ad industry is trembling, the oceans are rising, and the sky will fall on our heads.
Let's start by setting the foundations of what ASO is, why it is so important in 2021, and how it can help you grow your apps and games. Also, let’s see what changes you can expect this 2021 in the App Stores and how they will affect you.
Monetization - 8 min read
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources - 12 min read
If you want to tweak and improve the Ad Creatives & Video Ads of your User Acquisition Campaigns for your mobile games, then, keep reading.
Monetization - 16 min read
Learn new tips and strategies to improve ARPU, ARPDAU, and other revenue metrics. Connect them to your user acquisition campaigns & reduce your ads' CPI!
Monetization - 13 min read
today, we’re talking about the LTV in Mobile Games; its importance in your User Acquisition Campaigns; and strategies & techniques to improve it.
Resources - 12 min read
Learn all the Key Retention metrics for your Mobile Game launch, how to build your Retention Formula and Top Strategies to Improve your Retention Rates.
Monetization - 14 min read
Part of what made us so successful, if you look back at our Kickstarter, is that we worked really hard to make really exciting rewards... we made a lot of exclusive one-of-a-kind items that you could only get on Kickstarter
Monetization - 9 min read
In Appodeal, we recently started a new series of webinars, the Appodeal Talks. In these webinars, you will find interviews, open panels, insights & other relevant topics from Top Professionals in the mobile industry. Last week we had our first webinar with Kamil Janiszewski, Chief Revenue Officer & Co-founder at Listonic. We discussed, among other […]
Monetization - 4 min read
Even with the COVID situation, the data shows that this 2020 holiday season, the eCPMs will grow again.
Monetization - 6 min read
Despite the 5G technology being already available, not everyone is aware of it and how it will impact a slew of industries, advertising included. This post aims to demystify what it is and how it will impact the mobile advertising space.
Monetization - 2 min read
Appodeal's App Intelligence tool aligns your app’s monetization, user acquisition and attribution data all on one dashboard. You will be able to identify your top revenue drivers, increase your app’s lifetime value and retention rates, improve your overall marketing’s ROI, and more.