The Mobile eCPM Report: In-App Ad Monetization Worldwide [Updated 2022 Q1]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources 18 min read
Marc Llobet
What is the “Impression Period” between Rewarded Video Ads? [Use Case]
Too many ads in a row can reduce your user retention. But fewer ads mean lower-income... What’s the perfect balance? The optimal Impressions Period between Rewarded Video Ads?
Ad Monetization 5 min read
Marc Llobet
Direct Deals & Cross Promotions for Mobile Apps & Games
Everything about Direct Deals & Cross promotions, which ad formats to use, segmentation and targeting strategies, and how to set up your first campaign.
Growth 7 min read
Marc Llobet
15 Questions when Choosing a Mobile Ad Network (for Indie Devs)
With all the advances and shifts in the Ad Industry, how to choose the mobile ad network right for you?
Ad Monetization 9 min read
Marc Llobet
Rewarded Video Ads in Mobile Games
Tips, strategies, and best practices of rewarded video ads in mobile games. Find out how to integrate them and what works best.
Growth 8 min read
Marc Llobet
iOS 14.5: Get your Ad Monetization Ready! All you need to know. (UPDATED April 2021)
Apple has caused the APPocalypse, the IDFAs are dead, an $80 billion ad industry is trembling, the oceans are rising, and the sky will fall on our heads.
Growth 13 min read
Marc Llobet
How to Monetize a Shopping List App Worldwide, with Listonic.
Last week we had an amazing webinar with Kamil Janiszewski, Chief Revenue Officer & Co-founder at Listonic. We discussed, among other things, How to Develop & Monetize an App like Listonic and turn it into one of the most popular and profitable mobile shopping apps in the world. If you don’t want to miss the […]
Growth 4 min read
Marc Llobet
eCPMs will increase up to 30% this Holiday. Are you going to miss it?
Even with the COVID situation, the data shows that this 2020 holiday season, the eCPMs will grow again.
Growth 6 min read
Marc Llobet
4 Ways 5G is Changing In-App Advertising
Despite the 5G technology being already available, not everyone is aware of it and how it will impact a slew of industries, advertising included. This post aims to demystify what it is and how it will impact the mobile advertising space.
Ad Monetization 2 min read
Guest Author
How to Monetize Hyper-Casual Games with Success
The Keys to Success on Hyper-Casual Games. Each studio has its unique Keys to Success. However, if there's one key to success that they all share, it is to (...) and if you want a reliable monetization partner and start making real money from your ads...
Ad Monetization 8 min read
Marc Llobet
Essential Metrics for Mobile Ad Revenue Success
Today we look at monetizing your mobile app through in-app ads as a given. Yet rapid market growth and resulting frequent changes keep mobile publishers on their toes. So in order to keep up, it’s necessary to learn working with metrics in the most efficient way to ensure revenue success.
Ad Monetization 8 min read
Marc Llobet
Start 2020 Right with In-app Advertising and User Acquisition with Insights from Sensor Tower
It's a common perception that ad revenue tends to decrease typically once the new year start. But is that always true? Find out what you can do to start 2020 right for higher ad revenue.
Ad Monetization 10 min read
Wing Poon