Cutting Ad Budgets without sacrificing UA Quality
Mobile app and game studios must be strategic in their ad budget planning to ensure they are not sacrificing quality user growth...
ASO & Organic Traffic 9 min read
Guest Author
Making an Intro Video for your Mobile Game - App Store Optimization
App store visitors make split-second decisions about whether to install your game or not. Making a compelling intro video for your mobile game can boost your game's visibility and conversion rates.
ASO & Organic Traffic 5 min read
Guest Author
Metrics for a Healthy Mobile Game: eCPM, FillRate, ARPDAU...
Of course, you want users to see the ads. But what they do afterward matters? And how much green do you have to put out to attract a new user?
ASO & Organic Traffic 6 min read
Marc Llobet
How User Acquisition affects your Organic & ROAS metrics?
...forecast the ROAS of your UA campaigns, and the revenue of all the organic users that you will also get from them!
Appodeal 2 min read
Marc Llobet
Seasonal ASO: Halloween Pigs & Christmas Birds for your Mobile Games
Seasonal ASO has lots of hidden pitfalls! Let's find out how to take advantage of them while analyzing these case studies.
ASO & Organic Traffic 10 min read
Guest Author
12 Tips for Bad Reviews on Social Media: How to turn Angry Mobs into Loyal Players
These 12 tips will help you to handle bad reviews & toxic user behavior on Social Media, while creating a friendly community for mobile games.
ASO & Organic Traffic 12 min read
Guest Author
ASO Metrics: Track & Test your Apps & Games
Master the ASO Metrics to boost your conversion rates, installs, visibility, and many more ASO KPIs.
ASO & Organic Traffic 8 min read
Marc Llobet
ASO Ratings & Reviews: Boost your Growth Strategy
ASO Reviews & Ratings: How do they work, their real impact, how to turn bad reviews into positive feedback, and pro tips to boost your growth
ASO & Organic Traffic 11 min read
Marc Llobet
ASO Conversion for Indie Devs: Creating Eye-Catching Visuals
How to tweak your ASO Visuals to help your conversion metrics & turn more visitors to install your apps and games...
Growth 15 min read
Marc Llobet
ASO Title & Description: Tips for Mobile Indie Developers
Let's focus on delivering simple ASO tips on Title & Description tips that Mobile Indie Developers can easily use when designing their apps’ store presence.
Growth 10 min read
Marc Llobet
ASO Keywords: Boost the Discoverability of your Apps & Games
ASO Keywords have a strong impact on the discoverability of mobile apps and games. Here's some tips & strategies to boost your organic growth.
Growth 9 min read
Marc Llobet
ASO in 2021: Trends to Grow your Apps & Games
Let's start by setting the foundations of what ASO is, why it is so important in 2021, and how it can help you grow your apps and games. Also, let’s see what changes you can expect this 2021 in the App Stores and how they will affect you.
Growth 8 min read
Marc Llobet