ASO Conversion for Indie Devs: Creating Eye-Catching Visuals
How to tweak your ASO Visuals to help your conversion metrics & turn more visitors to install your apps and games...
Growth 15 min read
Marc Llobet
ASO Title & Description: Tips for Mobile Indie Developers
Let's focus on delivering simple ASO tips on Title & Description tips that Mobile Indie Developers can easily use when designing their apps’ store presence.
Growth 9 min read
Marc Llobet
ASO Keywords: Boost the Discoverability of your Apps & Games
ASO Keywords have a strong impact on the discoverability of mobile apps and games. Here's some tips & strategies to boost your organic growth.
Growth 9 min read
Marc Llobet
ASO in 2021: Trends to Grow your Apps & Games
Let's start by setting the foundations of what ASO is, why it is so important in 2021, and how it can help you grow your apps and games. Also, let’s see what changes you can expect this 2021 in the App Stores and how they will affect you.
Growth 8 min read
Marc Llobet
8 tips to Attract & Acquire Mobile Game Users during the COVID-19 Lockdown
Now, more than ever, it is particularly necessary to optimize the customer acquisition and loyalty strategies of your application and, at Appodeal, we want to help you achieve that.
ASO & Organic Traffic 11 min read
Marc Llobet
How to increase your organic app growth?
In this article, AppFollow, our partner, shares some tips and insights on how to improve your organic user acquisition and get the most out of channels that can bring you growth at minimum cost.
ASO & Organic Traffic 9 min read
Wing Poon
6 New Year’s Resolutions for Growing Your Ad Revenue in 2019 [VIDEO]
As 2018 comes to an end, it is time to evaluate new options and strategies for scaling your mobile app or game. So our team at Appodeal has put together 6 proven ways to increase ad revenue that should be on your New Year’s resolutions list for 2019.
Ad Monetization < 1 min read
Wing Poon
eCPM, Fillrate, ARPDAU: How to Apply this Trio of Metrics to Your Monetization Strategy
Every publisher is eager to evaluate the growth of her audience and revenue. You are likely familiar with the terms eCPM, fill rate, and ARPDAU, but what’s the purpose of each metric and how do you best apply them? Let’s find out.
ASO & Organic Traffic 4 min read
Valerie Alfimova
Finding a balance between a great game and good profits
A passionate developer has a vision of an amazing game and spends long hours working on it. And then, when it’s done, he finds out that he doesn’t know how to profit from it. How can this change?
ASO & Organic Traffic 2 min read
Wing Poon
Understanding Gamers and Gameplay: Moving Beyond the Genre
We know about casual, midcore, and hardcore games. We’ve heard about all the different genres, and all have our favorites. We know all too well the non-paying players, and the affectionately dubbed "whales". There’s a whole other world of game types and players out there, though – and how much do we really know about […]
ASO & Organic Traffic 8 min read
Valerie Alfimova