Cutting Ad Budgets without sacrificing UA Quality
Mobile app and game studios must be strategic in their ad budget planning to ensure they are not sacrificing quality user growth...
ASO & Organic Traffic 9 min read
Guest Author
New eCPM Report: Revisited & Updated data! Boost your Growth Strategy this 2023!
We have revisited & updated our data, to make it more accurate. The Mobile In-app Ad eCPM Report. Help yourself to boost your monetization strategy this 2023. World map & month-by-month analysis.
Ad Monetization 5 min read
Marc Llobet
Strategies to Boost your Mobile User Acquisition this 2023
The mobile gaming industry has experienced tremendous growth in recent years, and competition among game studios is fiercer than ever. Several mobile studios have seen explosive growth in recent years, and 2023 is shaping to be another year of rapid expansion. But with more games vying for users' attention, to succeed in this competitive landscape, […]
Growth 6 min read
Guest Author
The Mobile eCPM Report: In-App Ad Monetization Worldwide [Updated in Jan 2023]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources 25 min read
Marc Llobet
Body shaming & sexualized mobile ads: a trend popular among mobile games that could die at any minute.
Despite all the harsh criticism, warnings, and sanctions, sexist ads remains as a popular option among developers and mobile studios looking to attract installs.
Ad Monetization 6 min read
Patricia Weil
TOP 5 Worst Mistakes of Mobile Games in Influencer Marketing
Avoid these mistakes to ensure your Influencer Marketing Campaign turn into impressions, downloads, and installs from a quality audience.
Ad Monetization 5 min read
Guest Author
Appodeal SDK 3.0! - 4 Top Reasons to Upgrade!
Appodeal’s 3.0 SDK version is now available for all game developers to download, with plenty of new features: From getting more support with Firebase Analytics to integrating a consent manager that will prevent your app from getting banned from the app store.
Ad Monetization 5 min read
Marc Llobet
In-App Bidding for Mobile Studios: the most efficient way to increase your ARPDAU & Revenue.
Triple-A & mid-size studios are sky-rocketing their revenues this 2023 thanks to In-App Bidding. Learn the Why's behind its sucess & What comes next for this revolutionary model!
Ad Monetization 7 min read
Patricia Weil
Tips for Game Devs Working with Influencers
Build partnerships with niche influencers to drive quality & targeted traffic to your App Store while boosting installs.
Growth 6 min read
Guest Author
Appodeal’s Mobile In-App Ad Monetization Performance Index 2022' Edition is now available
6 different regions, 3 ad formats, 2 platforms,+70 ad demand sources, +100.000 apps & +200 BILLION impressions turned into digestible charts that you can access to optimize your mobile ads.
Ad Monetization 4 min read
Marc Llobet
How to test Hundreds of Ad Creatives every week?
Appodeal's BidManager allows you to automate time-consuming tasks like launching new campaigns in bulk or A/B testing creatives in different ad networks in a matter of minutes.
Ad Monetization 2 min read
Patricia Weil
How to Automate your UA Campaigns to save time & money
For mobile developers lacking time, the key to ensure top-performing ads relies on the ability to manage metrics efficiently and make data-driven decisions fast. Really fast.
Ad Monetization 2 min read
Marc Llobet