When to Increase your CPI to Maximize your Revenues?
...see how you can safely increase the Cost per Install of this campaign without losing money.
Growth 2 min read
Marc Llobet
The Mobile eCPM Report: In-App Ad Monetization Worldwide [Updated 2022 Q2]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources 20 min read
Marc Llobet
Metrics for a Healthy Mobile Game: eCPM, FillRate, ARPDAU...
Of course, you want users to see the ads. But what they do afterward matters? And how much green do you have to put out to attract a new user?
ASO & Organic Traffic 6 min read
Marc Llobet
How to STOP Losing Money in User Acquisition Campaigns?
...we have simplified the whole process of analyzing your UA campaigns and generating automatic reports.
Growth 3 min read
Marc Llobet
How to detect ARPU variations before it's too late?
...create a detailed report that shows your revenue metrics and all other related data. Quickly spot any actual and future trends, and act on them...
Appodeal 4 min read
Marc Llobet
How User Acquisition affects your Organic & ROAS metrics?
...forecast the ROAS of your UA campaigns, and the revenue of all the organic users that you will also get from them!
Appodeal 2 min read
Marc Llobet
How to Understand your Mobile Business Performance?
Appodeal’s Overview Dashboard I can make sure that my business performance and my mobile apps are growing
Appodeal < 1 min read
Marc Llobet
LTV Forecast: How to scale the app with positive ROAS?
This Growth Engine will learn from all your historical data to predict and forecast your future metrics. And, the more data you feed to Appodeal, the higher the accuracy of your predictions!
Appodeal 4 min read
Marc Llobet
What is the “Impression Period” between Rewarded Video Ads? [Use Case]
Too many ads in a row can reduce your user retention. But fewer ads mean lower-income... What’s the perfect balance? The optimal Impressions Period between Rewarded Video Ads?
Ad Monetization 5 min read
Marc Llobet
Monetize in Flutter Framework, now with Appodeal!
Developers working with Flutter can now monetize their apps & games, with all the features and benefits of Appodeal!
Appodeal 4 min read
Marc Llobet
Millions From Scratch: Mobile business with NewPubCo’s Spades
A few months after joining the program, NewPubCo grew from a pilot project of the Appodeal Accelerator to the top-3 word game studio in the US, making its founder Vlad (... drum roll ...) a millionaire.
Appodeal 6 min read
Marc Llobet
App Retargeting: Tips for casual vs mid-core Games
...knowing who you’re gonna target isn’t enough to build your mobile marketing strategy. You also need to focus on the why...
Growth 5 min read
Melisa Fernandez