Publishing
Kill or Pivot: A Comprehensive Guide for Mobile Game Devs
Free guide for the indie developers working on their casual & hybrid mobile games.
Guest Author
Appodeal
Introducing The Appodeal Academy
Appodeal Academy isn’t just a learning platform—it’s a community and a resource hub that empowers app creators and publishers to achieve sustainable growth.
Marc Llobet
Game Dev Resources
Best 15 Mobile App User Acquisition Strategies for 2025
Acquiring and retaining app users is more competitive than ever. As we approach 2025, the mobile app landscape continues to evolve, driven by rapid technological advancements and shifting user behaviors. With over 5 million apps available across Google Play and the Apple App Store, staying ahead requires more than just a good idea—it demands a […]
Patrick R Keenan
Appodeal
Appodeal SDK 3.4 STABLE version!
Appodeal’s SDK 3.4 helps smaller developers stay competitive in a tougher ad-tech industry by improving stability and aligning with evolving standards to protect ad revenue.
Marc Llobet
Game Dev Resources
The Mobile eCPM Report is now Appodeal Benchmarks! [In-App Ad Monetization Worldwide]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Marc Llobet
BidMachine
BidMachine x Targetoo: Unlocking New Revenue Streams for App Developers
Targetoo has recently completed the process of integration with BidMachine, an advanced supply-side platform (SSP) by Appodeal. This partnership holds the potential to significantly transform in-app bidding technology, and create new doors for app makers and developers looking for better revenue tactics. BidMachine x Targetoo BidMachine, a unique system for in-app bidding that was introduced […]
Marc Llobet
BidMachine
Smadex x BidMachine: Unlocking New Monetization Opportunities for App Developers
Smadex has recently completed its integration with BidMachine, a cutting-edge supply-side platform (SSP). This collaboration promises to revolutionize in-app bidding technology and open up new horizons for app creators and developers seeking enhanced monetization strategies. About BidMachine: Transforming In-App Bidding BidMachine, a proprietary in-app bidding technology released in 2019, has rapidly gained recognition for its innovative […]
Marc Llobet
Game Dev Resources
Decrease Churn Rate - Strategies to boost your mobile retention
The power to transform your game's user retention strategies, delve deep into user behavior analysis, and explored innovative ad monetization techniques... lies at your fingertips.
Marc Llobet
Game Dev Resources
ChatGPT & AI to boost your ASO (App Store Optimization)
In today's fast-paced and competitive mobile app market, App Store Optimization (ASO) has become crucial to ensuring success for app developers and publishers.
Marc Llobet
Game Dev Resources
Cutting Ad Budgets without sacrificing UA Quality
Mobile app and game studios must be strategic in their ad budget planning to ensure they are not sacrificing quality user growth...
Marc Llobet
BidMachine
A day in the life of an SSP: Q&A with BidMachine
Many of our posts have focused on re-engagement strategy, but we’d like to take a look at the nuts and bolts of what makes app re-engagement and in-app advertising actually work. To help us with this, we spoke to our supply side platform (SSP) partners at BidMachine to give us some insights on how their […]
Marc Llobet
Game Dev Resources
TOP 5 Worst Mistakes of Mobile Games in Influencer Marketing
Avoid these mistakes to ensure your Influencer Marketing Campaign turn into impressions, downloads, and installs from a quality audience.
Marc Llobet