The Mobile eCPM Report: In-App Ad Monetization Worldwide [Update Q4 2021]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources 16 min read
Marc Llobet
App Retargeting: Tips for casual vs mid-core Games
...knowing who you’re gonna target isn’t enough to build your mobile marketing strategy. You also need to focus on the why...
Growth 5 min read
Melisa Fernandez
Seasonal ASO: Christmas Birds & Halloween Pigs for your Mobile Games
Seasonal ASO has lots of hidden pitfalls! Let's find out how to take advantage of them while analyzing these case studies.
ASO & Organic Traffic 9 min read
Yaroslav Chuykov
12 Tips for Bad Reviews on Social Media: How to turn Angry Mobs into Loyal Players
These 12 tips will help you to handle bad reviews & toxic user behavior on Social Media, while creating a friendly community for mobile games.
ASO & Organic Traffic 12 min read
Diana Craciun
ASO Metrics: Track & Test your Apps & Games
Master the ASO Metrics to boost your conversion rates, installs, visibility, and many more ASO KPIs.
ASO & Organic Traffic 8 min read
Marc Llobet
7 Tips to get your App Featured in the App Stores!
Here's a list of 7 Tips for Indie Developers. Be ready when your Apps & Games get Featured in the App Stores!
Growth 5 min read
Marc Llobet
ASO Ratings & Reviews: Boost your Growth Strategy
ASO Reviews & Ratings: How do they work, their real impact, how to turn bad reviews into positive feedback, and pro tips to boost your growth
ASO & Organic Traffic 11 min read
Marc Llobet
How Word Pizza Scaled Monthly Profits 6x
By going through Appodeal’s Accelerator Program and using its growth platform, Word Pizza, a popular mobile game, was able to scale its monthly profits -- by 6 times!
Growth 18 min read
Wing Poon
Direct Deals & Cross Promotions for Mobile Apps & Games
Everything about Direct Deals & Cross promotions, which ad formats to use, segmentation and targeting strategies, and how to set up your first campaign.
Growth 7 min read
Marc Llobet
15 Questions when Choosing a Mobile Ad Network (for Indie Devs)
With all the advances and shifts in the Ad Industry, how to choose the mobile ad network right for you?
Ad Monetization 9 min read
Marc Llobet
ASO Conversion for Indie Devs: Creating Eye-Catching Visuals
How to tweak your ASO Visuals to help your conversion metrics & turn more visitors to install your apps and games...
Growth 15 min read
Marc Llobet
Rewarded Video Ads in Mobile Games
Tips, strategies, and best practices of rewarded video ads in mobile games. Find out how to integrate them and what works best.
Growth 8 min read
Marc Llobet