Cutting Ad Budgets without sacrificing UA Quality
Mobile app and game studios must be strategic in their ad budget planning to ensure they are not sacrificing quality user growth...
ASO & Organic Traffic 9 min read
Guest Author
New eCPM Report: Revisited & Updated data! Boost your Growth Strategy this 2023!
We have revisited & updated our data, to make it more accurate. The Mobile In-app Ad eCPM Report. Help yourself to boost your monetization strategy this 2023. World map & month-by-month analysis.
Ad Monetization 5 min read
Marc Llobet
Strategies to Boost your Mobile User Acquisition this 2023
The mobile gaming industry has experienced tremendous growth in recent years, and competition among game studios is fiercer than ever. Several mobile studios have seen explosive growth in recent years, and 2023 is shaping to be another year of rapid expansion. But with more games vying for users' attention, to succeed in this competitive landscape, […]
Growth 6 min read
Guest Author
The Mobile eCPM Report: In-App Ad Monetization Worldwide [Updated in Jan 2023]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources 25 min read
Marc Llobet
In-App Bidding for Mobile Studios: the most efficient way to increase your ARPDAU & Revenue.
Triple-A & mid-size studios are sky-rocketing their revenues this 2023 thanks to In-App Bidding. Learn the Why's behind its sucess & What comes next for this revolutionary model!
Ad Monetization 7 min read
Patricia Weil
Tips for Game Devs Working with Influencers
Build partnerships with niche influencers to drive quality & targeted traffic to your App Store while boosting installs.
Growth 6 min read
Guest Author
3 Tips to Engage Your Mobile Gamers: A Data-Based Strategy
metrics like push notification opt-in rate, CTR, DAU, and MAU are all interconnected. Moreover, they all correlate with retention rates and conversions
Growth 4 min read
Guest Author
Making an Intro Video for your Mobile Game - App Store Optimization
App store visitors make split-second decisions about whether to install your game or not. Making a compelling intro video for your mobile game can boost your game's visibility and conversion rates.
ASO & Organic Traffic 5 min read
Guest Author
When to Increase your CPI to Maximize your Revenues?
...see how you can safely increase the Cost per Install of this campaign without losing money.
Growth 2 min read
Marc Llobet
Metrics for a Healthy Mobile Game: eCPM, FillRate, ARPDAU...
Of course, you want users to see the ads. But what they do afterward matters? And how much green do you have to put out to attract a new user?
ASO & Organic Traffic 6 min read
Marc Llobet
How to STOP Losing Money in User Acquisition Campaigns?
...we have simplified the whole process of analyzing your UA campaigns and generating automatic reports.
Growth 3 min read
Marc Llobet
How to detect ARPU variations before it's too late?
...create a detailed report that shows your revenue metrics and all other related data. Quickly spot any actual and future trends, and act on them...
Appodeal 4 min read
Marc Llobet