Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
metrics like push notification opt-in rate, CTR, DAU, and MAU are all interconnected. Moreover, they all correlate with retention rates and conversions
Growth 4 min read
App store visitors make split-second decisions about whether to install your game or not. Making a compelling intro video for your mobile game can boost your game's visibility and conversion rates.
ASO & Organic Traffic 5 min read
...see how you can safely increase the Cost per Install of this campaign without losing money.
Growth 2 min read
Of course, you want users to see the ads. But what they do afterward matters? And how much green do you have to put out to attract a new user?
ASO & Organic Traffic 6 min read
...we have simplified the whole process of analyzing your UA campaigns and generating automatic reports.
Growth 3 min read
...create a detailed report that shows your revenue metrics and all other related data. Quickly spot any actual and future trends, and act on them...
Appodeal 4 min read
This Growth Engine will learn from all your historical data to predict and forecast your future metrics. And, the more data you feed to Appodeal, the higher the accuracy of your predictions!
Appodeal 4 min read
Too many ads in a row can reduce your user retention. But fewer ads mean lower-income... What’s the perfect balance? The optimal Impressions Period between Rewarded Video Ads?
Ad Monetization 5 min read
...knowing who you’re gonna target isn’t enough to build your mobile marketing strategy. You also need to focus on the why...
Growth 5 min read
Seasonal ASO has lots of hidden pitfalls! Let's find out how to take advantage of them while analyzing these case studies.
ASO & Organic Traffic 10 min read
These 12 tips will help you to handle bad reviews & toxic user behavior on Social Media, while creating a friendly community for mobile games.