The Mobile eCPM Report: In-App Ad Monetization Worldwide [Updated in October 2023]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources 33 min read
Marc Llobet
8 Steps to A/B Test your Mobile App Idea - Roadmap to Success
...Creating variations of your mobile apps and games is crucial. It allows you to see firsthand how different versions of your app will resonate with users...
Growth 11 min read
Guest Author
15 Top Strategies for Summer 2023 - from Mobile App Industry Veterans:
explore key strategies to boost your mobile app & user numbers and increase engagement, (...) natural growth, using social features in your app, and adapting to new privacy rules.
Ad Monetization 7 min read
Guest Author
Decrease Churn Rate - Strategies to boost your mobile retention
The power to transform your game's user retention strategies, delve deep into user behavior analysis, and explored innovative ad monetization techniques... lies at your fingertips.
Growth 11 min read
Guest Author
How to Create the Perfect Playable Ad for your mobile game
By focusing on these aspects and leveraging the insights gained from in-ad metrics, you can create playable ads that resonate with your audience, increase brand awareness, and drive app installs.
Growth 7 min read
Guest Author
ChatGPT & AI to boost your ASO (App Store Optimization)
In today's fast-paced and competitive mobile app market, App Store Optimization (ASO) has become a crucial aspect of ensuring success for app developers and publishers. In this dynamic landscape, artificial intelligence (AI) is emerging as a key player, helping developers and marketers refine their ASO strategies and boost their apps' visibility. As AI technology advances, […]
ASO & Organic Traffic 7 min read
Guest Author
Cutting Ad Budgets without sacrificing UA Quality
Mobile app and game studios must be strategic in their ad budget planning to ensure they are not sacrificing quality user growth...
ASO & Organic Traffic 9 min read
Guest Author
New eCPM Report: Revisited & Updated data! Boost your Growth Strategy this 2023!
We have revisited & updated our data, to make it more accurate. The Mobile In-app Ad eCPM Report. Help yourself to boost your monetization strategy this 2023. World map & month-by-month analysis.
Ad Monetization 5 min read
Marc Llobet
Strategies to Boost your Mobile User Acquisition this 2023
The mobile gaming industry has experienced tremendous growth in recent years, and competition among game studios is fiercer than ever. Several mobile studios have seen explosive growth in recent years, and 2023 is shaping to be another year of rapid expansion. But with more games vying for users' attention, to succeed in this competitive landscape, […]
Growth 6 min read
Guest Author
In-App Bidding for Mobile Studios: the most efficient way to increase your ARPDAU & Revenue.
Triple-A & mid-size studios are sky-rocketing their revenues this 2023 thanks to In-App Bidding. Learn the Why's behind its sucess & What comes next for this revolutionary model!
Ad Monetization 7 min read
Patricia Weil
Tips for Game Devs Working with Influencers
Build partnerships with niche influencers to drive quality & targeted traffic to your App Store while boosting installs.
Growth 6 min read
Guest Author
3 Tips to Engage Your Mobile Gamers: A Data-Based Strategy
metrics like push notification opt-in rate, CTR, DAU, and MAU are all interconnected. Moreover, they all correlate with retention rates and conversions
Growth 4 min read
Guest Author