Too many ads in a row can reduce your user retention. But fewer ads mean lower-income... What’s the perfect balance? The optimal Impressions Period between Rewarded Video Ads?
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Resources 16 min read
...knowing who you’re gonna target isn’t enough to build your mobile marketing strategy. You also need to focus on the why...
Growth 5 min read
Seasonal ASO has lots of hidden pitfalls! Let's find out how to take advantage of them while analyzing these case studies.
ASO & Organic Traffic 9 min read
These 12 tips will help you to handle bad reviews & toxic user behavior on Social Media, while creating a friendly community for mobile games.
ASO & Organic Traffic 12 min read
Master the ASO Metrics to boost your conversion rates, installs, visibility, and many more ASO KPIs.
ASO & Organic Traffic 8 min read
Here's a list of 7 Tips for Indie Developers. Be ready when your Apps & Games get Featured in the App Stores!
Growth 5 min read
ASO Reviews & Ratings: How do they work, their real impact, how to turn bad reviews into positive feedback, and pro tips to boost your growth
ASO & Organic Traffic 11 min read
By going through Appodeal’s Accelerator Program and using its growth platform, Word Pizza, a popular mobile game, was able to scale its monthly profits -- by 6 times!
Growth 18 min read
Everything about Direct Deals & Cross promotions, which ad formats to use, segmentation and targeting strategies, and how to set up your first campaign.
Growth 7 min read
With all the advances and shifts in the Ad Industry, how to choose the mobile ad network right for you?
Ad Monetization 9 min read
How to tweak your ASO Visuals to help your conversion metrics & turn more visitors to install your apps and games...