Advantages |
Appodeal Publishing |
Traditional Publishing |
---|---|---|
Ability to run own UA campaigns in Parallel | ✓ Yes | − No |
Intellectual Property | ✓ Yes | − No |
Appodeal Ad Inventory (Ad Exchange, DSP) | ✓ Yes | − No |
Dedicated User Acquisition, Monetization & ASO team | ✓ Yes | ✓ Yes |
UA funding | ✓ Yes, $50M+ оf investments | ✓ Yes |
Full access to business intelligence tools | ✓ Yes | Depends on publisher |
Entry conditions | Flexible | Opaque |