Simplify Your Life with

User Acquisition Automation

for Mobile Apps & Games
Predict your users’ LTV integrating with top MMPs
Let the AI algorithms acquire users with positive ROI
Manage your UA creatives & campaigns from one dashboard
Run A/B tests & get actionable insights in no time

Manage your Ad Campaigns on your Favorite Channels

Simplify Your Ad Creatives Management

Creatives Management
Manage all your ad creatives from one single platform:
Upload your assets
Create ad groups & ad sets
Launch your campaigns
Propagate them across all your distribution channels
And cross-analyze the results

Customize your UA Automation in Sync with your Data

Take control & action of your UA campaigns across all channels.
Full visibility of your ad performance
Rely on AI + machine learning algorithms to boost your ROAS
Scale your campaigns and expand them across all ad channels.
Monetization App Overview

We make your Life Easier with UA Automation

Take control & action of your UA campaigns across all channels.
Emails linked to Appodeal accounts have faster response times.

Predict your LTV with Unparalleled Accuracy

Sync your UA Data through a powerful Business Intelligence platform
Collect and connect all your data
UA, Monetization & App Analytics in one single place
Save time creating Reports & Analysis:
across apps, ad channels, countries, and site IDs performance metrics.
Take smarter & faster decisions:
Identify trends and run cross-dimensional analysis

Our AI Algorithms will Estimate your Organic & Paid Efforts

ROAS

Return on Ad Spend
Limited to the performance of your Ad Campaigns
vs

eROAS

Effective Return on Ad Spend
Also includes the estimated organic uplift that your campaigns will bring, based on your historical data.
Avoid β€œtunnel vision” by putting your data in the right context.

ROAS also Available for iOS!

Estimate your ad performance for your iOS campaigns using SKAD data or Network data (for GoogleAds & Meta)

Unlock Complete Access to Mobile Attribution!

Mobile Attribution

Get access to mobile attribution, in collaboration with Adjust!

Take advantage of real-time data synchronization to find which marketing actions bring the most profits and which ones devour your ad spend.
Get the complete picture of their apps’ revenue flow, including ad revenue and IAPs (In-App Purchases)

Connect your adjust
or AppsFlyer account!

Take advantage of real-time data synchronization to find which marketing actions bring the most profits and which ones devour your ad spend.
Get the complete picture of their apps’ revenue flow, including ad revenue and IAPs (In-App Purchases)
Take control & action of your UA campaigns across all channels.

Align your Data & Let the Automated AI Work for you

Use your preferred mobile tools OR get access to Appodeal attribution
Emails linked to Appodeal accounts have faster response times.

Top Features of Appodeal User Acquisition Automation

Feed the AI with your in-app data
Establish a clean and reliable data infrastructure so the algorithm learns how to attract more users with positive ROI.
AutoBid connected to your ROAS goals
Let our AI adjust UA bid caps automatically, in real-time, and hassle-free.
Optimize campaigns based on CPI, CPA, ROAS, etc.
Allocate your ad spend based on your real app & business needs.
Predict your Users’ LTV
Let the AI capture user whales no matter where they are.
Estimate LTV for every UA channel & campaign
Evaluate the profitability of each UA campaign and save money by avoiding low-performing ads.
Target users based on your monetization model:
IAPs or In-App Ads
Attract users truly interested in your app and boost your revenue.
Expand your reach across Performance Networks
Go beyond Google & Facebook Ads and Scale your ad budget while keeping a low CPI.
Manage your Geos and networks
from one place
Ensure your dollars are spent on the right sources of traffic.
Optimize for down-funnel
conversions
Reduce UA costs by turning unengaged users into spenders.
Prompt users with remarketing
ads
Reach dormant users that will reinstall your apps and retain them.
A/B Test hundreds of ad creatives
Increase your impression-to-install rate with advanced testing features.
Create visual reports 
Combine all your KPIs’, break them apart, and extract quick & actionable insights.
Track funnels for key events
Identify the best-performing key events and target your UA campaigns with CPA targeting.

How to Test 100 Ad Creatives a Day?

Creatives

Save Time, Make Better Decisions and Maximize your Performance

Boost Your Mobile App Growth with User Acquisition Automation
Emails linked to Appodeal accounts have faster response times.

Why UA Managers LOVE Appodeal

LESS manual reporting!
Let the AI do the hard work for you
LESS coding & spreadsheets!
Save hours and days of data analysis
MORE Profits!
Optimize ad spending, boost performance, and scale your apps
Gurgov
Vlad Gurgov
Co-founder of NewPubCo

This is How your Charts will Look

with User Acquisition Automation

Embrace UA Automation: Will you stay behind?

Over 50.000 mobile businesses trust us to make their lives easier.
Emails linked to Appodeal accounts have faster response times.

Sign up to Appodeal

Create an account and turn your mobile apps into top earning hits!