Simplify Your Life with

User Acquisition Automation

for Mobile Apps & Games

✅ Predict your users’ LTV integrating with top MMPs
✅ Let the AI algorithms acquire users with positive ROI
✅ Manage your UA creatives & campaigns from one dashboard
✅ Run A/B tests & get actionable insights in no time

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User Acquisition Automation

Manage your Ad Campaigns on your favorite channels

Simplify Your Ad Creatives Management

Creative Library

Manage all your ad creatives from one single platform:

Step 1

Upload your assets

Step 2

Create ad groups & ad sets

Step 3

Launch your campaigns

Step 4

Propagate them across all your distribution channels

Step 5

And cross-analyze the results

Customize your UA Automation in sync with your Data

Take control & action of your UA campaigns across all channels.

  • Full visibility of your ad performance
  • Adjust campaign status, bid, budget & targeting
  • Rely on AI + machine learning algorithms to boost your ROAS

Scale your campaigns and expand them across all ad channels.


Making your life easier with UA Automation

Take control & action of your UA campaigns across all channels.

Emails linked to Appodeal accounts have faster response times.

Predict your LTV with unparalleled accuracy

Sync your UA Data with a powerful Business Intelligence platform

Collect & connect all your data

UA, Monetization & App Analytics in one single place

Save time creating Reports & Analysis:

across apps, ad channels, countries, and site IDs performance metrics.

Take smarter & faster decisions:

Identify trends and run cross-dimensional analysis

Our AI Algorithms will estimate your Organic & Paid efforts


on Ad Spend

Limited to the performance of your Ad Campaigns



Return on Ad Spend

Also includes the estimated organic uplift that your campaigns will bring, based on your historical data.

Avoid “tunnel vision” by putting your data in the right context.

ROAS available for iOS!

Estimate your ad performance for your iOS campaigns using SKAD data or Ad Network data: Google Ads, Meta and many more!
ROAS for iOS

Get access to Mobile Attribution!

Use mobile attribution, in collaboration with Adjust!

Take advantage of real-time data synchronization to find which marketing actions bring the most profits and which ones devour your ad spend.

Get the complete picture of their apps’ revenue flow, including ad revenue and IAPs (In-App Purchases).

Connect your Adjust or AppsFlyer account!

Analyze all your data using the Premium attribution tools you already use.

Check all your UA metrics directly in Appodeal’s BI, while unlocking new data points and insights such as Predicted LTV & eROAS.

Take control & action of your UA campaigns across all channels.


Align your Data: the Automated AI will work for you

Use your preferred mobile tools OR get access to Appodeal attribution

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Top Features of Appodeal User Acquisition Automation

Feed the AI with your in-app data Establish a clean and reliable data infrastructure so the algorithm learns how to attract more users with positive ROI.
AutoBid connected to your ROAS goals Let our AI adjust UA bid caps automatically, in real-time, and hassle-free.
Optimize campaigns based on CPI, CPA, ROAS, etc. Allocate your ad spend based on your real app & business needs.
Predict your Users’ LTV Let the AI capture user whales no matter where they are.
Estimate LTV for every UA channel & campaign Evaluate the profitability of each UA campaign and save money by avoiding low-performing ads.
Target users based on your monetization model: IAPs or In-App Ads Attract users truly interested in your app and boost your revenue.
Expand your reach across Performance Networks Go beyond Google & Facebook Ads and Scale your ad budget while keeping a low CPI.
Manage your Geos and networks from one place Ensure your dollars are spent on the right sources of traffic.
Optimize for down-funnel conversions Reduce UA costs by turning unengaged users into spenders.
Prompt users with remarketing ads Reach dormant users that will reinstall your apps and retain them.
A/B Test hundreds of ad creatives Increase your impression-to-install rate with advanced testing features.
Create visual reports Combine all your KPIs’, break them apart, and extract quick & actionable insights.
Track funnels for key events Identify the best-performing key events and target your UA campaigns with CPA targeting.

How to Test
100 Ad Creatives a Day?


Save time, make better decisions and maximize your performance

Boost Your Mobile App Growth with User Acquisition Automation

Emails linked to Appodeal accounts have faster response times.

Why UA Managers LOVE Appodeal

One Dashboard
One Dashboard

LESS manual reporting

Let the AI do the hard work for you

LESS coding & spreadsheets!

Save hours and days of data analysis

MORE Profits!

Optimize ad spending, boost performance, and scale your apps
G2 Winter 2023

This is How Your Charts Will Look

with User Acquisition Automation


Embrace UA Automation: Will you stay behind?

Over 50 000 mobile businesses trust us to make their lives easier.

Emails linked to Appodeal accounts have faster response times.

Sign up to Appodeal

Create an account and turn your mobile apps into top earning hits!