Turn Your Mobile Apps Into Top Earning Hits

Establish and Scale a profitable mobile business with one single Growth Platform
OverviewOverview

Global partner networks

50B+
Impressions
Ensure your apps’ total success
Take Full
Control
Focus on what matters & simplify your life
100%
Transparency
Trustworthy & unbiased technology
Instant
Payments
Reinvest your profits faster
Monetization
Analytics
UA Automation
Accelerator

Maximize your ad revenues

Get the highest eCPMs with In-App Bidding & Ad Waterfalls
Take full control of your ad setup, or use Autopilot
A/B test everything and craft your success formula
Get higher ARPDAU. Customize your Ad Setup for every user

Turn data into profits

Build in-depth reports by combining all your data sources - Monetization, User Acquisition & In-App Events
Customizable A/B test & User Cohorts
Predicted LTV & eROAS for D365
Scale your most effective UA channels and campaigns
Video

Make your life easier with UA Automation

Take smarter & faster decisions
Connect Autobid with your ROAS & LTV, in real-time, hassle-free
Target users based on your monetization model
A/B Test hundreds of ad creatives with ease

Scale your mobile apps & improve your metrics

with funding resources, breakthrough analytics & industry-leading insights
Stay independent.
Get access to all the key features for your publishing needs
Or Partner with us. 
Get funds for your UA Campaigns & dedicated specialists for your marketing needs.
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Publishing

Scale your apps.
Join the Appodeal Accelerator.

Stay independent & self-publish your games with the new Appodeal growth platform. Or reach a Strategic Partnership with Appodeal, and get:
Funds to develop your project & UA Campaigns
Dedicated ASO, UA & Monetization experts
Ad creatives production
Apply to Accelerator

Latest from Appodeal

SDK 3.0
resources

Appodeal SDK 3.1! Elevate Your App Performance - Dive Deep into the Features

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ChatGPT
blogpost

ChatGPT & AI to boost your ASO (App Store Optimization)

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UA Quality
use case

Cutting Ad Budgets without sacrificing UA Quality

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Success Stories

Replicating a successful UA strategy on Holidays

x4
Installs
+30%
ROAS
+15%
Retention on Day-7
We took two games with similar audiences & markets, and tested a similar UA approach: adding new ad creatives during the Holiday Season.
For each game, we added new ad creatives and increased the budget. The volume of installs increased in each of them. However, differences emerged when looking at metrics such as CPI, ROAS, or Retention.
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x5.5 installs by scaling x3 the ad spend of a top studio in casual games

x5.5
Installs
+135%
Forecasted eROAS D365
+25%
Increase in D7 retention
Scaling UA Campaigns, in 2 months, we decreased CPI by half & increased retention rates by 25%.
One does not simply increase their Ad Spend and, magically, the rest of the metrics increase too.
Sometimes, you spend more money, but you don’t get more installs. NewPubCo, a game studio developing casual games, learned that the hard way. However, the UA Experts at Appodeal quickly detected the situation and optimized their multiple ad campaigns.
By the next month, JoinBlocks metrics rocketed.
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Success Stories 1

+50% ARPU by replicating the success of greater games

+50%
ARPU
14
days of A/B testing
+40%
Impressions / User
A mobile casual game with +400k DAU (Daily Active Users) wanted to optimize its monetization strategy.
Black Friday was close, and they didn’t want to miss the opportunity to boost their ad revenues during the holiday season. However, the game studio had limited time and lacked the workforce to elaborate complex strategies. Appodeal’s solution? We took a monetization strategy from one of our Case Studies and replicated its success in their mobile game.
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Millions From Scratch: Mobile business with NewPubCo’s Spades

+42%
ARPU
105.6%
eROAS D365
A few months after joining the program, NewPubCo grew from a pilot project of the Appodeal Accelerator to the top-3 word game studio in the US, making its founder Vlad Gurgov a millionaire!
Thanks to the joint work of Appodeal’s User Acquisition, Ad Creative & Monetization teams, we tripled the installs in the United States. Also, we delivered a positive ROAS of D365 = 105.6%.
Despite its recent market entry, Spades was able to scale rapidly with the help of the Appodeal Accelerator program and began recovering all the development and UA costs in a matter of months.
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Increasing +35% ARPDAU by tuning one parameter

+35%
ARPDAU
x2
Impressions
$0
UA cost
Our team of Monetization Experts increased by +35% the ARPDAU of Listonic, a utility app with a 1.5 million MAU (Monthly Active Users) that monetizes only with banner ads. They only had to calibrate one parameter of their ad setup: the refresh rate.
It took less than a minute to implement the changes. The day after, the results were already visible.
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OpenMyGame tripled the income of the “Word Search Sea” game

+300%
Income increase
+240%
Installs increase
OpenMyGame has got impressive results thanks to the improvements of the Appodeal Accelerator program. Those consist of an in-depth optimization of their Ad Waterfalls, detailed work with creatives, redistribution of budgets, and well-coordinated cooperation between Appodeal & OMG.
Since the beginning of 2021, Word Search Sea has shown an x3 increase in revenue and an x2.5 increase in the number of installs for all advertising networks.
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