We took two games with similar audiences & markets, and tested a similar UA approach: adding new ad creatives during the Holiday Season.
For each game, we added new ad creatives and increased the budget. The volume of installs increased in each of them. However, differences emerged when looking at metrics such as CPI, ROAS, or Retention.
x5.5 installs by scaling x3 the ad spend of a top studio in casual games
Forecasted eROAS D365
Increase in D7 retention
Scaling UA Campaigns, in 2 months, we decreased CPI by half & increased retention rates by 25%. One does not simply increase their Ad Spend and, magically, the rest of the metrics increase too. Sometimes, you spend more money, but you don’t get more installs. NewPubCo, a game studio developing casual games, learned that the hard way. However, the UA Experts at Appodeal quickly detected the situation and optimized their multiple ad campaigns.
+50% ARPU by replicating the success of greater games
days of A/B testing
Impressions / User
A mobile casual game with +400k DAU (Daily Active Users) wanted to optimize its monetization strategy.
Black Friday was close, and they didn’t want to miss the opportunity to boost their ad revenues during the holiday season. However, the game studio had limited time and lacked the workforce to elaborate complex strategies. Appodeal’s solution? We took a monetization strategy from one of our Case Studies and replicated its success in their mobile game.
Millions From Scratch: Mobile business with NewPubCo’s Spades
A few months after joining the program, NewPubCo grew from a pilot project of the Appodeal Accelerator to the top-3 word game studio in the US, making its founder Vlad Gurgov a millionaire!
Thanks to the joint work of Appodeal’s User Acquisition, Ad Creative & Monetization teams, we tripled the installs in the United States. Also, we delivered a positive ROAS of D365 = 105.6%. Despite its recent market entry, Spades was able to scale rapidly with the help of the Appodeal Accelerator program and began recovering all the development and UA costs in a matter of months.
Our team of Monetization Experts increased by +35% the ARPDAU of Listonic, a utility app with a 1.5 million MAU (Monthly Active Users) that monetizes only with banner ads. They only had to calibrate one parameter of their ad setup: the refresh rate.
It took less than a minute to implement the changes. The day after, the results were already visible.
OpenMyGame tripled the income of the “Word Search Sea” game
OpenMyGame has got impressive results thanks to the improvements of the Appodeal Accelerator program. Those consist of an in-depth optimization of their Ad Waterfalls, detailed work with creatives, redistribution of budgets, and well-coordinated cooperation between Appodeal & OMG.
Since the beginning of 2021, Word Search Sea has shown an x3 increase in revenue and an x2.5 increase in the number of installs for all advertising networks.