Ad Monetization 2 min read  - August 9, 2022

How to Automate your UA Campaigns to save time & money

For mobile developers lacking time, the key to ensure top-performing ads relies on the ability to manage metrics efficiently and make data-driven decisions fast. Really fast.

When scaling an app and spending your budget on user acquisition campaigns, if you don’t want to lose money, you need to be fast and take action at the right moment.

For mobile developers with growing projects, it’s not easy to keep your ads updated. The mobile market is constantly shifting, and your team needs to focus on development.

In the end, it all comes down to a single question: stay competitive or keep growing?

At Appodeal we say, both.

Growth & Staying Competitive with Appodeal

Because when you use Appodeal, you can now see all your UA campaigns in a single dashboard, and automate all the tedious tasks to save time and money.

Now you can manage your ad campaigns, scale them and optimize your spending across all your channels.

Let’s say, for example, that you want to find, among all your UA campaigns, which have a negative ROI (return of investment)

  1. From this screen, you can check the performance of all your UA campaigns across all channels, and disable the ones that are making you lose money.
  2. Or you can improve those low-performing campaigns with Bid Manager. In just a few steps, you can set up your payback window, and don’t let them ruin your marketing budget.

And that’s just a quick example.

What you can do with Appodeal Dashboard?

Through the Appodeal dashboard, you can easily create new UA campaigns, or add existing ones. No matter the source of the campaigns, or their bid strategy.

Appodeal gives you plenty of tools to automate your growth strategy, and let you stay competitive:

  • First, you can send and analyze all your metrics with a first-class Business Intelligence tool.
  • Also, backed by powerful Artificial Intelligence, you can automate your ad bidding, with recommended Target CPA. This will help you adjust your Cost per Acquisition and save money on your campaigns.
  • And last but not least, you can manage the status, bids, and budgets of all your UA campaigns from one place. By setting a “payback window,” you can automatically adjust your bid across all campaigns.

You are always in control of what is happening in your apps and games.

You can customize your Appodeal dashboard any way you want.

Decide which KPIs you want to monitor, and start tracking all your user Acquisition Campaigns, no matter which channel they come from.

And with just two clicks, you can adjust ALL the status of your campaigns, change bids, modify your current budget… or do it manually, one by one, from a single dashboard.

Stop wasting time and automate your growth with Appodeal.

Stay competitive, focus on what matters, and turn your apps and games into top-earning hits!

It’s easy. It’s smart. It’s Appodeal.

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Marc Llobet
Product Marketing & Growth @ Appodeal
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