Mobile App Monetization

Maximize Revenues:
smarter, faster, and effortless

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Take full control. Get total transparency. 

Top eCPM + High Fillrate = best ARPDAU
A single SDK to reach the top bidders
Ensure the highest eCPM for your product.
A unified Platform to unleash your Growth
A unified Platform to unleash your Growth
Get personalized insights to scale your apps.
A complete Dashboard with all the Optimization Tools
Put your focus on what really matters and simplify your life.
A trustworthy Technology totally transparent and unbiased
Take full control of your ad setup, or automatize everything.
In-App Bidding

Let DSPs compete in a real-time unified auction

Appodeal automatically gathers all the bids and waterfalls and makes all ad demand sources compete in real-time, in a hybrid auction. This way, you always get the highest eCPM.
Top Ad Formats

Ensure the highest revenue with high-revenue ad formats

Let your users engage with ads any way they want, and get access to all the high-revenue ad formats. Increase your ad revenues without hurting your retention.
Native Ads
Banner & MREC
Playable Ads
Rewarded Videos
Rich Media
Instant Payments

Take what’s yours, whenever and however you want.

Most ad networks & DSPs pay at Net 60.
And that’s after one-month delivering ad impressions… In total, you will wait 90 days for your first payment.
With Appodeal, you can request your payments in advance, however you want, including cryptocurrencies.
Avoid bank credits, high commissions, personal loans, and stop wasting time.
Reinvest your profits faster. Scale your business before your competitors.
Mediation Management

Optimize waterfalls faster and with ease

Ad Setup

Maximize your eCPMs in Seconds

Turn on Autopilot with one click
Decrease the risk of human-mistakes
Focus your attention on non-automatizable tasks
Rely on historical data to optimize your revenues

Control Every Detail of your Ad Units

Activate or deactivate any Ad Network
Manage your hybrid in-app & ad waterfalls
Change the frequency of impressions
Adapt your ad flow for different user segments
A/B test every single detail
Ad Quality

Control your Ad Inventory. Block Low-quality Apps or Competitors.

Build custom rules and filters

to identify, limit or block low-quality apps or even your competitors

Generate reports on Ad Quality

Flag apps with low quality ads, or detect apps with top performing creatives, and take action

Improve your User Acquisition

Analyze the ad performance of apps promoted in your product, and learn from their successes and mistakes.
A/B Testing

Tweak Every Parameter, and Craft your Success Formula

Ad Waterfalls
Ad Setup
In-App Features

Ad Waterfalls

Optimize all your ad networks and sources. Display the best ads in the best location and to the most relevant users.

Ad Setup

Control your most valuable ad placements. Manage price floor, ad frequency, network selection, and all the relevant parameters.

In-App Features

Test in-app features and upgrades on specific devices, apps, and OS. Adjust rewarded video ad rewards, UI/UX and game design parameters, or collect any in-app data using boolean, numeric, and string variables.


Enhance the user experience by testing & customizing ad targeting based on user session details. Set ad experiences based on user demographics, and even limit ads for paying users.
Segments & Placements

Get Higher ARPDAU by Customizing your Ad Experiences

Build custom ad waterfalls
tailored to your user behavior & demographics.
Ensure the right ad is served
at the right time, to the right audience.
Segment users
based on in-app specific filters.
Speed up management
with Appodeal preset segments.
higher engagement and revenue.
Reporting Tools

Turn Your App's Data Into Profits

Like a Business Intelligence tool but much better

Appodeal Reporting Tools Include All the Business Intelligence Features Every Publisher Needs…

but adapted for your specific apps and games
Unify your Monetization, UA & Analytics data in one place. 
Track all your metrics from one single dashboard.
Scale your UA campaigns directly from your reports.
Gather all your data from your favorite sources.
LTV Prediction

Predict your Revenue in 2 Years

LTV at D365
Adjust strategies in advance and ensure a positive CAC ratio.
ROAS Insights
Monitor your ad spend and identify the most effective channels and campaigns.
Creative Analysis
Analyze the creatives of your UA efforts, and identify the most across your preferred KPIs.
Product A/B test
Use A/B testing and LTV tracking to assess how changes can impact your overall revenue.