Acquiring and retaining app users is more competitive than ever. As we approach 2025, the mobile app landscape continues to evolve, driven by rapid technological advancements and shifting user behaviors. With over 5 million apps available across Google Play and the Apple App Store, staying ahead requires more than just a good idea—it demands a […]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
The power to transform your game's user retention strategies, delve deep into user behavior analysis, and explored innovative ad monetization techniques... lies at your fingertips.
In today's fast-paced and competitive mobile app market, App Store Optimization (ASO) has become crucial to ensuring success for app developers and publishers.
Mobile app and game studios must be strategic in their ad budget planning to ensure they are not sacrificing quality user growth...
Avoid these mistakes to ensure your Influencer Marketing Campaign turn into impressions, downloads, and installs from a quality audience.
Build partnerships with niche influencers to drive quality & targeted traffic to your App Store while boosting installs.
metrics like push notification opt-in rate, CTR, DAU, and MAU are all interconnected. Moreover, they all correlate with retention rates and conversions
App store visitors make split-second decisions about whether to install your game or not. Making a compelling intro video for your mobile game can boost your game's visibility and conversion rates.
Seasonal ASO has lots of hidden pitfalls! Let's find out how to take advantage of them while analyzing these case studies.
These 12 tips will help you to handle bad reviews & toxic user behavior on Social Media, while creating a friendly community for mobile games.
Everything about Direct Deals & Cross promotions, which ad formats to use, segmentation and targeting strategies, and how to set up your first campaign.