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Ad Monetization

Essential Metrics for Mobile Ad Revenue Success

Today we look at monetizing your mobile app through in-app ads as a given. Yet rapid market growth and resulting frequent changes keep mobile publishers on their toes. So in order to keep up, it’s necessary to learn working with metrics in the most efficient way to ensure revenue success.

Marc Llobet
Marc Llobet
Ad Monetization

Appodeal Adds app-ads.txt to Strengthen Fraud Protection

The widespread adoption of ads.txt file across web platforms paved the way for app-ads.txt to finally enter the world of in-app mobile ads. This simple text file is quite easy to apply and quite effective in fighting fraud and spoofing.

Marc Llobet
Marc Llobet