Publish your mobile game with Appodeal

#1 in scaling casual & hypercasual titles, serving game developers since 2014
Submit Your Game

x10

MAU

200%

ROAS

$100M+

Access to UA funding 

100%

Keep the intellectual property

10,000

Game developers applied

$30M+

Earned by our studios
Submit Your Game

Our partners:

Free Yourself from Marketing Tasks

What we offer:
Dedicated UA, monetization, and ASO team
Unlimited UA funding 
Creative production
Keep 100% Intellectual Property
Flexible contract terms
Model of work:
  • Revenue Share
Mandatory:
  • Retention rate day1, Retention rate day7
  • Valid game's URL
Submit Your Game

Halloween Giveaways!

Prize 1
The first 20 accelerator applicants will get $666 as a Soft Launch compensation!
Apply to Accelerator
Prize 2
Are you ready for Winter Sales? Get help from a Growth Expert and accelerate your apps with Appodeal. Click here for more info.
Sign Up to Appodeal
Prize 3
Integrate the Appodeal SDK and Win extra +$1000 for your UA Campaigns!
Integrate the SDK

Appodeal Platform Main Values

Business Intelligence

Combine your User Acquisition and Product analytics onto a single dashboard that will help you make real-time decisions to help grow and market your app. Build customizable cohorts, boost product improvements and UA events, and forecast LTV on the Appodeal platform.
Business Intelligence

Multichannel Campaign Management

Simplify your UA campaigns and creative management and analysis across apps, ad channels, countries, and site IDs performance metrics to allow developers to make quick, real-time decisions.
UA Reports

Funding to Fuel Your Apps

Every developer is valued, partnership or not. Benefit from top tools and insights. Strategic Partner? Get tailored UA funding and expert support. Reimbursements up to $500 for soft-launch costs. Excellent 1st launch metrics? Earn a potential 2nd refund. Let's accelerate your app's growth.
Funding

Monetization

Monetization made easy with our monetization SDK that is fully integrated into our business intelligence fully supports BI data and A/B tests.
Overview

Scale Faster with Appodeal Ad Tech Powerhouse – our own Ad Exchange, Ad Network, and Growth Platform

Compare:

Advantages

Appodeal Publishing

Traditional Publishing

Running your own ad campaigns in parallel ✓ Yes − No
Keeping your Intellectual Property ✓ Yes − No
Appodeal Ad Inventory (Ad Exchange, DSP) ✓ Yes − No
Transparent data-sharing from attribution partners ✓ Yes − No
Dedicated User Acquisition, Monetization & ASO team ✓ Yes ✓ Yes
UA funding ✓ Yes, $50M+ оf investments ✓ Yes
Full access to ad-tech ecosystem ✓ Yes − No
Entry conditions Flexible Opaque

Apply in 4 Steps:

Step 1
Submit the valid game URL with the RRd1 and RRd7
Step 2
Wait until the app review process is complete
Step 3
You may be asked to confirm metrics via soft launch
Step 4
Once metrics are confirmed — receive your invitation!
Submit Your Game

Appodeal Publishing

Who is Scaling Games with Us Already:

Word Tour

Word Tour

Soft-launching a Puzzle Game and Signing with a Publisher

20%
Daily time spent per user
x3
Ad ARPU
Learn More
Water Sort Puzzle

Water Sort Puzzle

Reaching 12x more Organic Users

12x
Ad Revenues
4.8
App Store Rating
Learn More
Spades

Spades

200% ROAS in UA, like a Gangsta

200%
RoAS on Day 365
x3
Installs
Learn More
Mingle2

Mingle2

30 Days to Double your Ad Revenues with the Right Ad Network

200%
Ad Revenues
x2.5
Ad ARPU
Learn More
Business Empire

Business Empire

Making $15k a day as a sole Indie Developer

+300K
Installs
$15K
Daily Revenue
Learn More
Dominoes

Dominoes

+430% Ad Income & 220% Installs

430%
Total Income
220%
Total Installs
Learn More
Word Maker

Word Maker

Becoming Top 3 in Word Games

x20
Installs in 3 months
x3
eROAS
Learn More
Join Blocks

Join Blocks

x5.5 installs by scaling x3 the ad spend

x5.5
Installs
+135%
Forecasted eROAS D365
Learn More
You make games – we bring the tools to help you reach millions of target users to grow your ad revenue
Scale my game

Mini FAQ

Get ready for the Accelerator Program. Find your answers here.

Apply to Appodeal Publishing

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