Acquiring and retaining app users is more competitive than ever. As we approach 2025, the mobile app landscape continues to evolve, driven by rapid technological advancements and shifting user behaviors. With over 5 million apps available across Google Play and the Apple App Store, staying ahead requires more than just a good idea—it demands a […]
Many of our posts have focused on re-engagement strategy, but we’d like to take a look at the nuts and bolts of what makes app re-engagement and in-app advertising actually work. To help us with this, we spoke to our supply side platform (SSP) partners at BidMachine to give us some insights on how their […]
Build partnerships with niche influencers to drive quality & targeted traffic to your App Store while boosting installs.
Appodeal Stack announced a partnership with AppLovin through BidMachine.
metrics like push notification opt-in rate, CTR, DAU, and MAU are all interconnected. Moreover, they all correlate with retention rates and conversions
App store visitors make split-second decisions about whether to install your game or not. Making a compelling intro video for your mobile game can boost your game's visibility and conversion rates.
Seasonal ASO has lots of hidden pitfalls! Let's find out how to take advantage of them while analyzing these case studies.
These 12 tips will help you to handle bad reviews & toxic user behavior on Social Media, while creating a friendly community for mobile games.
Fernando Granata, Head of Programmatic, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy. Together with Yaroslav Kholod, Director of Programmatic at Admixer, they discussed the new industry developments in the Covid-19 climate.
"We know what our lane is, who our people are, we do something other people don’t do, so we’ve managed to distinguish ourselves in a pretty big niche."