We’re thrilled to announce the release of Appodeal Benchmarks, a powerful, free-to-use tool for anyone in the mobile gaming and ad tech industry!
While many companies are moving towards more closed-off ecosystems, at Appodeal, we’re taking the opposite approach. Transparency and data accessibility are at the core of our mission—to help app creators scale and grow their businesses with clear, actionable insights.
This marks a significant step forward in providing transparency and accessibility in an industry that often feels like a black box.
With Appodeal Benchmarks, you can dive deep into the mobile ad industry like never before. You’ll have access to key monetization and retention metrics—such as eCPMs, Impressions per User, and Daily Retention Rates—all broken down by app category, country, platform, and more, giving you a comprehensive understanding of your app’s performance in a matter of clicks.
How Does Appodeal Benchmarks Work?
It’s simple. Our tool features five filters:
- App Category: Choose from the categories available on major app stores.
- Mobile Platform: Select iOS or Android.
- Country: Filter data by specific countries where we have robust data sets.
- Period: Pick the month for which you want to view data.
- App Size: Filter by app size to compare with apps that match your user base—whether your app has a few million installs or hundreds of millions.
Once these are set, you’ll receive detailed and highly accurate metrics tailored to your needs.
Right now, Appodeal Benchmarks offers insights into the three most important metrics we’ve identified:
- eCPMs (Effective Cost per Mille): The revenue generated per 1,000 ad impressions.
- Impressions per User: The number of ad impressions served per user in a given period.
- Daily Retention Rates: How well your app retains users over time.
We’ve chosen these metrics based on their relevance to monetization and retention strategies, but we’re just getting started.
More metrics will be added soon, and we’d love to hear your suggestions!
Feel free to contact me on LinkedIn if there’s a specific metric you’d like to see added.
What’s Next for Appodeal Benchmarks?
We’re committed to keeping Appodeal Benchmarks as fresh and relevant as possible. We're working to update the data once every quarter, just like our original Mobile eCPM Reports. We’re also working on several new features, including:
- Regional & Tier Filters: We’re expanding country filters to include regions like West Europe, East Europe, EMEA, Asia, etc., as well as classifications by Tier-1, Tier-2, and Tier-3 markets.
- Quarterly Periods: Besides monthly metrics, you’ll soon be able to view data over broader periods.
- Trend Charts: Similar to the Mobile eCPM Report, we want to display the evolution of key metrics over time with charts showing month-by-month data.
Data Source: Bringing Transparency to the Mobile Ad World
It’s one thing to talk about transparency, but with Appodeal Benchmarks, we’re showing it. The data in this tool is drawn from billions of anonymized ad impressions we serve across our network.
Unlike other benchmarking tools in the industry, we break down revenue metrics by specific ad formats, offering the most accurate picture possible for each app category and platform.
Our algorithm evaluates each ad bid in real-time, serving the highest bidder to ensure your app's best possible ad revenue. While many tools offer broad industry averages, we provide detailed, format-specific metrics—something almost no one else in the gaming industry is doing.
Appodeal Benchmarks is your Must-Have tool.
When I joined Appodeal in early 2020, I launched the Mobile eCPM Report, which provided quarterly insights into eCPMs across the top 3 mobile ad formats: banners, interstitials, and rewarded videos.
What started with just five countries quickly grew to nearly 20, offering developers key information on monetization performance worldwide.
Building on that foundation, we also released the Mobile Performance Index Report annually, which added new dimensions like ARPU (Average Revenue per User), impressions, and retention data. These reports were well-received, but we knew we could take it further.
Appodeal Benchmarks is a natural evolution of all those reports. It is a tool that allows you to instantly access the data you need without digging through lengthy reports.
What About the Mobile eCPM Reports?
If you’re a fan of our Mobile eCPM Reports, don’t worry—they’re not going anywhere yet.
We plan to continue publishing these reports until at least the end of 2024. This will give us time to ensure that Appodeal Benchmarks delivers the same level of data and insight you’ve come to expect, but in a more user-friendly, dynamic format.
With Appodeal Benchmarks, we’re giving mobile app developers, publishers, and marketers the tools they need to fully understand their monetization potential across multiple dimensions — on-demand and free.
We hope you’ll find it helpful as you grow your app and navigate the complexities of the mobile ad world.
Try out Appodeal Benchmarks today and take the guesswork out of monetization!
