The Mobile eCPM Report: In-App Ad Monetization Worldwide [Update Q3 2021]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Marc Llobet
Product Marketing & Growth @ Appodeal
Monetization & Marketing since 2010. Mobile + Gaming + Ad-Tech Industry.
Helping mobile start-ups and indie developers to grow their games, and connecting the dots between the KPIs & Metrics with the product strategy, design & optimization to ensure the max revenue & growth.
When I'm not managing the Growth and Product Marketing in Appodeal, I'm devouring AAA & Indie Games.
Direct Deals & Cross Promotions for Mobile Apps & Games
Everything about Direct Deals & Cross promotions, which ad formats to use, segmentation and targeting strategies, and how to set up your first campaign.
Growth 7 min read
15 Questions when Choosing a Mobile Ad Network (for Indie Devs)
With all the advances and shifts in the Ad Industry, how to choose the mobile ad network right for you?
Ad Monetization 9 min read
ASO Conversion for Indie Devs: Creating Eye-Catching Visuals
How to tweak your ASO Visuals to help your conversion metrics & turn more visitors to install your apps and games...
Growth 15 min read
Rewarded Video Ads in Mobile Games
Tips, strategies, and best practices of rewarded video ads in mobile games. Find out how to integrate them and what works best.
Growth 8 min read
ASO Title & Description: Tips for Mobile Indie Developers
Let's focus on delivering simple ASO tips on Title & Description tips that Mobile Indie Developers can easily use when designing their apps’ store presence.
Growth 9 min read
15 Tips to Increase User Retention in Mobile Games
We gathered the most valuable tips from Industry Experts to help you tweak & boost the user retention of your Mobile Games.
Growth 15 min read
ASO Keywords: Boost the Discoverability of your Apps & Games
ASO Keywords have a strong impact on the discoverability of mobile apps and games. Here's some tips & strategies to boost your organic growth.
Growth 9 min read
[eBook] The Definitive Guide of Growth 2021 for Mobile Games
A Guide of Growth full of tips, strategies & insights tailored to the current market trends & latest changes in the ad industry (such as iOS 14.5).
Resources 2 min read
iOS 14.5: Get your Ad Monetization Ready! All you need to know. (UPDATED April 2021)
Apple has caused the APPocalypse, the IDFAs are dead, an $80 billion ad industry is trembling, the oceans are rising, and the sky will fall on our heads.
Growth 13 min read
ASO in 2021: Trends to Grow your Apps & Games
Let's start by setting the foundations of what ASO is, why it is so important in 2021, and how it can help you grow your apps and games. Also, let’s see what changes you can expect this 2021 in the App Stores and how they will affect you.
Growth 8 min read
The best Ad Creatives for Mobile Games – Successful UA Campaigns
If you want to tweak and improve the Ad Creatives & Video Ads of your User Acquisition Campaigns for your mobile games, then, keep reading.