The Mobile eCPM Report: In-App Ad Monetization Worldwide [Updated in Jan 2023]
Optimize your Ad Monetization Strategy, find new audiences, and learn new ways to step up your revenues.
Marc Llobet
Product Marketing & Growth @ Appodeal
Monetization & Marketing since 2010. Mobile + Gaming + Ad-Tech Industry.
Helping mobile start-ups and indie developers to grow their games, and connecting the dots between the KPIs & Metrics with the product strategy, design & optimization to ensure the max revenue & growth.
When I'm not managing the Growth and Product Marketing in Appodeal, I'm devouring AAA & Indie Games.
Appodeal SDK 3.0! - 4 Top Reasons to Upgrade!
Appodeal’s 3.0 SDK version is now available for all game developers to download, with plenty of new features: From getting more support with Firebase Analytics to integrating a consent manager that will prevent your app from getting banned from the app store.
Ad Monetization 5 min read
Appodeal’s Mobile In-App Ad Monetization Performance Index 2022' Edition is now available
6 different regions, 3 ad formats, 2 platforms,+70 ad demand sources, +100.000 apps & +200 BILLION impressions turned into digestible charts that you can access to optimize your mobile ads.
Ad Monetization 4 min read
How to Automate your UA Campaigns to save time & money
For mobile developers lacking time, the key to ensure top-performing ads relies on the ability to manage metrics efficiently and make data-driven decisions fast. Really fast.
Ad Monetization 2 min read
Appodeal partners with Adjust to enrich its growth platform with Attribution Insights
Austin, TX (June 23, 2022) – Appodeal announced today that it has joined forces with Adjust, the mobile marketing analytics platform, to deliver a growth experience to all mobile app and game creators. With this partnership, all Appodeal users now have access to their user acquisition (UA) and attribution data from a single dashboard. By […]
Appodeal 3 min read
When to Increase your CPI to Maximize your Revenues?
...see how you can safely increase the Cost per Install of this campaign without losing money.
Growth 2 min read
Metrics for a Healthy Mobile Game: eCPM, FillRate, ARPDAU...
Of course, you want users to see the ads. But what they do afterward matters? And how much green do you have to put out to attract a new user?
ASO & Organic Traffic 6 min read
How to STOP Losing Money in User Acquisition Campaigns?
...we have simplified the whole process of analyzing your UA campaigns and generating automatic reports.
Growth 3 min read
How to detect ARPU variations before it's too late?
...create a detailed report that shows your revenue metrics and all other related data. Quickly spot any actual and future trends, and act on them...
Appodeal 4 min read
How User Acquisition affects your Organic & ROAS metrics?
...forecast the ROAS of your UA campaigns, and the revenue of all the organic users that you will also get from them!
Appodeal 2 min read
How to Understand your Mobile Business Performance?
Appodeal’s Overview Dashboard I can make sure that my business performance and my mobile apps are growing
Appodeal < 1 min read
LTV Forecast: How to scale the app with positive ROAS?
This Growth Engine will learn from all your historical data to predict and forecast your future metrics. And, the more data you feed to Appodeal, the higher the accuracy of your predictions!