Monetization
A/B Test for EVERYTHING
What’s your best ad frequency?
What’s your most efficient waterfall configuration?
Which ad networks should you deactivate?

Control the impact of updates in your monetization
Use our A/B testing templates, evaluate new hypotheses, or experiment using your own metrics.
Take control and A/B test anything of your monetization strategy.

Boost Your Revenues: the Data-driven Way!
Smart questions generate great results!

1
How different frequency of full-screen ad impressions affects app economics.

2
How different banner refresh rates affect ARPU and retention.

3
The impact of high CPI networks on user retention and monetization.

4
Other waterfall and ad network configurations and their impact on ARPU.
Why A/B Test your Monetization?
Every mobile app is different, and players interact with you in a unique way.

Trustworthy results
A/A/B Testing
* Avoid using too many cohorts, as it will take more time to set up & analyze the data.

Assess the results!
* Ideally, when an A/B test delivers a revenue increase of +10%, it is considered successful.


Get the A/B Test Guide!
Learn how A/B Test your monetization strategy from your Appodeal Dashboard.