A/B Test for EVERYTHING
What’s your best ad frequency?
What’s your most efficient waterfall configuration?
Which ad networks should you deactivate?
Control the impact of updates in your monetization
Use our A/B testing templates, evaluate new hypotheses, or experiment using your own metrics.
Take control and A/B test anything of your monetization strategy.
1. Create new segments
Assign a name to each segment. It will be displayed on the list of segments and will appear in the impression statistics for this particular segment. Apply the “Part of audience” filter according to your breakdown.
2. Determining the test segment
Smart questions generate great results!
How different frequency of full-screen ad impressions affects app economics.
How different banner refresh rates affect ARPU and retention.
The impact of high CPI networks on user retention and monetization.
Other waterfall and ad network configurations and their impact on ARPU.
Why A/B Test your Monetization?
Every mobile app is different, and players interact with you in a unique way.
* Avoid using too many cohorts, as it will take more time to set up & analyze the data.
Assess the results!
* Ideally, when an A/B test delivers a revenue increase of +10%, it is considered successful.
Get the A/B Test Guide!
Learn how A/B Test your monetization strategy from your Appodeal Dashboard.