


| Advantages | Appodeal Publishing | Traditional Publishing | 
|---|---|---|
| Running your own ad campaigns in parallel | ✓ Yes | − No | 
| Keeping your Intellectual Property | ✓ Yes | − No | 
| Appodeal Ad Inventory (Ad Exchange, DSP) | ✓ Yes | − No | 
| Transparent data-sharing from attribution partners | ✓ Yes | − No | 
| Dedicated User Acquisition, Monetization & ASO team | ✓ Yes | ✓ Yes | 
| UA funding | ✓ Yes, $50M+ оf investments | ✓ Yes | 
| Full access to ad-tech ecosystem | ✓ Yes | − No | 
| Entry conditions | Flexible | Opaque |