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An Appodeal Report
Mobile Casual Games
Trends & Growth
As the mobile gaming industry continues to evolve, understanding the latest trends and growth patterns is crucial for staying ahead.
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Revisited eCPM data of the Mobile Ad Industry
The Freshest Data
From October 2023 to March 2024.
In the USA
Focused data in one of the most lucrative markets.
Billions of Installs
Aggregated anonymized data to ensure the highest accuracy.
5+ Mobile Games
on both iOS & Android.
Top-10 Charts
Get inspired by the best.
Interactive Graphics
Expand info in a click.
Become a Top-Earning Hit
Check out the key insights, or analyze the data yourself to find new growth opportunities for your Mobile Apps & Games!
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Improve your Business Strategy in 3 steps!
Identify Similar Trends
from games who are excelling
Adjust your Game
Tweak your mechanics for success
Reach the Top Charts
And become profitable
We’ve chosen the most representative games for the USA market.
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Platform
Monetization
Take full control. Get total transparency. Maximize your ad revenues
Data Analytics
Get actionable insights from your apps, and turn your data into profits.
UA Automation
Test hundreds of ad creatives. Control your UA campaigns across all channels.
Publishing Program
Publish your games with Appodeal
GDPR Compliance
Ad Demand Sources
Knowledge
🎓 Academy
📊 Benchmarks
🏅 Success Stories
📝 Blog
📑 Developer Docs
Company
About Us
Contact Us
Career
Member of the Interactive Advertising Bureau