Advantages |
Appodeal Publishing |
Traditional Publishing |
---|---|---|
Running your own ad campaigns in parallel | β Yes | β No |
Keeping your Intellectual Property | β Yes | β No |
Appodeal Ad Inventory (Ad Exchange, DSP) | β Yes | β No |
Transparent data-sharing from attribution partners | β Yes | β No |
Dedicated User Acquisition, Monetization & ASO team | β Yes | β Yes |
UA funding | β Yes, $50M+ ΠΎf investments | β Yes |
Full access to ad-tech ecosystem | β Yes | β No |
Entry conditions | Flexible | Opaque |