Marc Llobet

Marc Llobet

Monetization & Marketing since 2013. Mobile + Gaming + Ad-Tech Industry. Helping mobile start-ups and indie developers to grow their games, and connecting the dots between the KPIs & Metrics with the product strategy, design & optimization to ensure the max revenue & growth. When I'm not managing the Growth and Product Marketing in Appodeal, I'm devouring AAA & Indie Games.
Game Dev Resources

ASO in 2021: Trends to Grow your Apps & Games

Let's start by setting the foundations of what ASO is, why it is so important in 2021, and how it can help you grow your apps and games. Also, let’s see what changes you can expect this 2021 in the App Stores and how they will affect you.

Marc Llobet
Marc Llobet
Game Dev Resources

How to Monetize Hyper-Casual Games with Success

The Keys to Success on Hyper-Casual Games. Each studio has its unique Keys to Success. However, if there's one key to success that they all share, it is to (...) and if you want a reliable monetization partner and start making real money from your ads...

Marc Llobet
Marc Llobet
BidMachine

Admixer Webinar Summary: In-App Advertising During the Crisis

Fernando Granata, Head of Programmatic, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy. Together with Yaroslav Kholod, Director of Programmatic at Admixer, they discussed the new industry developments in the Covid-19 climate.

Marc Llobet
Marc Llobet
BidMachine

Exploring In-App Header Bidding: Jampp’s Spotlight on BidMachine

Last year, Jampp went 100% programmatic for both User Acquisition and Retargeting to provide our clients with improved technology and transparency. Agnostic across the board, Jampp works with a number of select supply partners to secure higher visibility and control over campaign performance. With our newest series, Jampp’s Supply Takeover, we hope to shed some […]

Marc Llobet
Marc Llobet
Appodeal

Appodeal Adds app-ads.txt to Strengthen Fraud Protection

The widespread adoption of ads.txt file across web platforms paved the way for app-ads.txt to finally enter the world of in-app mobile ads. This simple text file is quite easy to apply and quite effective in fighting fraud and spoofing.

Marc Llobet
Marc Llobet
BidMachine

BidMachine Unveiled as Open-Source: Transforming Mobile Ad Monetization Strategies

Appodeal is making its programmatic ad exchange, BidMachine, available as open-source. Powered by in-app header bidding, BidMachine now enables mobile app publishers to connect directly with ad demand sources with unprecedented access, efficiency, and transparency. "Since introducing our own ad exchange, BidMachine, as a part of Appodeal set of monetization products in 2017, we’ve helped […]

Marc Llobet
Marc Llobet
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