Mediation shouldn’t be a black box. Ours isn’t.
Appodeal is the transparent, flexible mediation platform
built for long-term growth
Take back control of your monetization strategy with open-source tech optimized for your business, not for the ad networks.
Trusted by 2,500+ publishers worldwide
Business Empire
From solo dev to $15K/day in revenue.
With us since 2023.
Word Maker
From 8K installs to Top 3 US word game.
With us since 2022.
Why mediation needs a rethink
Most platforms are closed systems, designed to serve themselves. They limit what you can optimize, obscure auction data, and often prioritize their own demand sources.
For you, it means less control, less transparency, and lost revenue.
Appodeal puts you back in the driver’s seat.
- No lock-ins
- No hidden rules
- No black-box algorithms
A smarter way to run monetization, on your terms.
Mediation built around your business goals
Full transparency & control
Decide exactly how each format,
placement, geo, and user segment is monetized. Access real performance data by network and adjust your strategy in real time.
placement, geo, and user segment is monetized. Access real performance data by network and adjust your strategy in real time.
Optimized for ARPU & LTV
Don’t trade long-term growth for short-term revenue. Segment payers and non-payers to deliver the best ad experience and maximize retention and lifetime value.
Low-risk, easy setup
Integrate quickly with minimal engineering effort. Use Appodeal as your main or complementary mediation, without disrupting your current stack.
Choose the setup that fits best
Mediation built around your monetization strategy and business goals
Smart automation
Advanced controls
For scale-ups
Smart automation
For fast-moving teams that want powerful automation with minimal effort. Appodeal’s optimization engine makes the best real-time decisions across your stack.
Automated waterfall and bidding decisions
Real-time learning and optimization
Hands-off scaling powered by proven algorithms
For advanced teams
Advanced controls
For expert teams seeking maximum flexibility.
Customize monetization by geo, format,
and placement with full transparency.
Customize monetization by geo, format,
and placement with full transparency.
Manage by geo, format, placement, or user type
Prioritize top networks and direct deals
Optimize every part of the waterfall
Transparent, testable, and repeatable
One dashboard. All your insights.
Get real monetization clarity with 200+ actionable metrics:
Real-time LTV and eLTV forecasting
Attribution, ad spend, and revenue unified in one view
Forecast performance by country, channel, and creative
Instantly spot your top campaigns, segments, and networks
Publish With Us
What we offer:
Dedicated UA, monetization, and ASO team
Unlimited UA funding
Creative production
Keep 100% Intellectual Property Rights
Flexible contract terms
Submit Your Game
Own your data and make it work for you
Most platforms hide the logic behind your monetization. We open it up.
Open-source SDK for full ownership and flexibility
Raw auction data for smarter optimization
Data sync with 70+ ad demand sources
A/B testing for mediation and monetization setups
ML-powered monetization you can actually understand
Benchmark your app’s performance
See how your monetization compares to the industry.
Real data from 80+ ad networks
Updated quarterly with anonymized performance insights
Evaluate by region, genre, or monetization model
Cash out in days
Appodeal offers flexible payout options. You can choose PayPal, ACH, or crypto.