Appodeal automatically gathers all the bids and waterfalls and makes all ad demand sources compete in real-time, in a hybrid auction. This way, you always get the highest eCPM.
Ensure the highest revenue with high-revenue ad formats
Let your users engage with ads any way they want, and get access to all the high-revenue ad formats. Increase your ad revenues without hurting your retention.
Test in-app features and upgrades on specific devices, apps, and OS. Adjust rewarded video ad rewards, UI/UX and game design parameters, or collect any in-app data using boolean, numeric, and string variables.
Enhance the user experience by testing & customizing ad targeting based on user session details. Set ad experiences based on user demographics, and even limit ads for paying users.
Get Higher ARPDAU by Customizing your Ad Experiences
Build custom ad waterfalls
tailored to your user behavior & demographics.
Ensure the right ad is served
at the right time, to the right audience.
Segment users
based on in-app specific filters.
Speed up management
with Appodeal preset segments.
Drive
higher engagement and revenue.
Reporting Tools
Turn Your App's Data Into Profits
Like a Business Intelligence tool but much better
Appodeal Reporting Tools Include All the Business Intelligence Features Every Publisher Needs…
but adapted for your specific apps and games
Unify your Monetization, UA & Analytics data in one place.
Track all your metrics from one single dashboard.
Scale your UA campaigns directly from your reports.
Gather all your data from your favorite sources.
LTV Prediction
Predict your Revenue in 2 Years
LTV at D365
Adjust strategies in advance and ensure a positive CAC ratio.
ROAS Insights
Monitor your ad spend and identify the most effective channels and campaigns.
Creative Analysis
Analyze the creatives of your UA efforts, and identify the most across your preferred KPIs.
Product A/B test
Use A/B testing and LTV tracking to assess how changes can impact your overall revenue.
UA Automation
Boost your ARPDAUs by Attracting More Whale Users
Connect your Monetization data
avoid cannibalization of your ad revenue.
Boost your Revenues
by targeting users that engage with your in-app features and monetization model.
Reach dormant VIP users
that will reengage with new features of your long-term user experience.
Ad Exchange
Start Earning Revenues Right After the SDK Integration
Accessible
Appodeal gives you instant access to high-quality ad inventories to monetize as soon as possible.
Adaptable
Connect your owned network accounts and manage them from one dashboard.
Unbiased
Enable or disable any demand sources. We will never force you to use any DSP you don’t want.
Cross Promotion
Promote your apps for free, or partner with other publishers
Smart algorithms
avoid cannibalization of your ad revenue.
Full control of the setup
limit impressions for best results.
Set campaigns in minutes
with ready-to-go setups.
Easy prioritization setup
served first, as a backfill, or between.
Precise user geo-targeting
“We rely a lot on Appodeal insights. Recently, we got +35% ARPDAU of banner ads, only by tuning one parameter. We reinvested the extra profits in our UA Campaigns, and kept track of everything from the Appodeal Dashboard”