What is Mobile Product Analytics?

Track Revenue Sources, Retention, LTV, Installs, Active users, Ad spend, and different user segments — everything from one single dashboard

Why Do You Need This?

If you have ever faced anything from the list below, you are in the right place.
No Real-Time Insights = Bad Decisions
  • Without instant data, you make slow or reactive decisions.

  • Revenue is lost every day a problem goes undetected.
Hard to Connect Ad Spend to LTV
  • Spending on UA (User Acquisition) and not knowing the ROI is frustrating.

  • Do you want to know if ad dollars = valuable users?
Retention and Revenue Drop Without Warning
  • Trends like retention decline or lower ARPU are often spotted too late.
  • You want to receive alerts, not autopsies.
Spending Hours on Manual Reports
  • App Devs and marketers waste hours compiling reports to show investors or teams.
  • You want plug-and-play insights, not data chores.
Can’t Segment Users Properly
  • Without granular user segments, optimization is one-size-fits-all.

  • Segmentation is critical for personalizing monetization, ads, etc.
No Big-Picture View of App Health
  • Metrics like DAU, ARPU, retention, and ad revenue are often scattered.
  • You need one place to see the pulse of their product.
Appodeal helps you to manage all your key metrics from one dashboard.

How Does it Work?

Easily connect ad network metrics via API (Facebook, Google Ads, etc). Gather all your attribution data from Adjust or AppsFlyer and merge them with Appodeal’s monetization data.

Monetization Insights

Use your In-App Data to boost your Ad Income
Revenue Drivers
Ad Performance
User Segmentation
Ad Setup Optimization

Identify your App Revenue Sources

Quickly view your app's total earnings across all sources—ads, in-app purchases, and subscriptions. Analyze all your revenue streams at a glance to uncover new growth opportunities.

Measure your Apps' Revenue with Precision

Dive deep into over 200 in-app monetization metrics. Pinpoint your top-performing markets, geos, ad placements, ad formats, and more.

Tailor Ad Strategies for All your User Segments

Break down your audience into segments based on your product life cycle and team objectives. A/B test every monetization setup to uncover the most effective strategies.

Fully Control Your Ad Placements and Impression Frequency

Leverage the only growth platform that allows you to optimize every detail of every single ad unit. Use your real app data to boost monetization without compromising user retention.

User Acquisition & LTV Insights

Use your In-App Data to boost your Ad Income
LTV Forecasting
Higher Conversion
Positive ROAS
Attribution

Forecast Your User Lifetime Value with Precision

Discover the lifetime value of your new users and their projected worth. Gain insights into the real value of every UA channel, ad creative, and targeted country.

Identify the Key Conversion Drivers of Your App

Gain clarity on the factors behind your app's most successful conversions, from channel performance to creative strategies. Uncover insights that drive top LTV, ROAS, installs, CPI, retention, and more.
Creatives Analysis

Get a Clear Vision of the Gains and Losses of your Ad Spend

Identify at a glance the most effective channels and campaigns, and optimize your ad budget allocation. Ensure every dollar spent contributes to your success.

Locate your Most Valuable UA Source and Channels

Find out the most effective channels and campaigns for acquiring valuable users. Eliminate guesswork and optimize your strategies with data-driven insights.

App Engagement Insights

Delight and retain more users with data to lead the way
Cohort Retention
Sessions
Product A/B Tests

Tracking App Retention Over Time

As your app grows, keep track of retention changes over time for different user cohorts. Assess your ARPU, generated revenue, and many more metrics beyond session activity.
Retention Rate

User Engagement Metrics at a Glance

Identify any deviations to fix potential issues before they escalate. Access key user engagement indicators—session length, frequency, and daily time spent—all in one place.
Metrics

Anticipate how Product Changes Affect your Revenue

Before rolling out new updates and applying changes globally, conduct A/B tests to understand potential effects on your financial performance.

Customizable Dashboard & Reports

See the metrics that matter most to you in one spot
Overall App Health
Unified Data
Dashboard Builder
Granular Reports

Your Financial & Usage Metrics at a Glance

Monitor from one single place all your crucial app metrics: profit, revenue, losses, installs, active users, ad spend, ARPU, and more.
Dashboard Overview

Data Integration Simplified with Just a Few Clicks

Gather all your attribution data from Adjust or AppsFlyer and merge them with Appodeal’s monetization data.

Focus on What's Important: Custom Dashboard Creation

Create a dashboard that reflects your priorities with our intuitive drag-and-drop builder. Tailor your analytics to focus on the metrics that matter most to you.

Tailored Reporting with 200+ metrics

Easily filter by various dimensions and select the metrics that matter to you, such as eCPM, ad whales, LTVs, retention rates, and more.
Dashboard Reports

Global Partner Networks

Sign up to Appodeal

Create an account and turn your mobile apps into top earning hits!