Why choose Appodeal over AppLovin

One SDK. Thousands of happy app developers.
Get started with Appodeal!

Looking for the best AppLovin alternative?

Full control

Unlock +70 Ad Networks and take advantage of an unbiased ad mediation.

How to detect ARPU variations before it's too late SM

Grow Revenue

Earn more revenue with Automated Ad Waterfalls & In-App Bidding.

Instant Payouts

Get paid monthly or in advance, even in cryptocurrencies.




Quick SDK Integration Yes Yes
Transparent & Unbiased Yes No
Flexibility on mediation configuration Yes No
Ad Formats Yes Yes
Ad Review No Yes
Ad Waterfall Control Yes Yes
In-App Bidding Yes Yes
Instant Payouts Yes No
24/7 Live Support Yes No
Business Intelligence Yes Yes
Advanced Granular Reports inside BI Yes No
Media Buying Automation Yes No
LTV Forecasting Yes No
Advanced A/B Testing Yes No
User Segmentation Yes No
ROAS forecast on UA sources Yes No
Retention of cohorts in the breakdown of UA channels Yes Yes
Ability to disable networks Yes No option to disable AppLovin network

How do we Maximize your Revenue?

1. The SDK sends your Ad Requests

We deliver them to over 70 Ad Demand Sources

2. We Gather all the Ad Bids

And make them compete in Hybrid In-App Bidding + Waterfall auctions

3. You always get the Highest Bid

And your Ad Revenue always stays at its maximum potential.

Growth Intelligence

Start growing your revenue

Everything your apps need to become top earning hits

Autopilot Ad monetization

In-App Bidding & Ad Waterfall control

High Earning Programmatic Ads

Advanced Reporting & Personalized Insights

A/B Testing for Segments & Ad Units

Precise Targeting & Frequency Controls

Use Case Video

Kudos to AppLovin!

We have great respect for all the Ad Tech Companies, like AppLovin. We are proud to work with them, and include AppLovin in our mediation stack of 70+ Ad Networks.

Appodeal approaches the growth of your app & games in a different way. Our motto is “Publishers & Developers First”, and we offer you a scalable alternative to AppLovin and an all-in-one growth platform.

Success Stories

Increasing x5 installs & 300% income: The success of Join Blocks

Raising LTV by disabling an aggressive network

Increasing x5 installs & 300% income: The success of Join Blocks

+20% ARPU & Zero Impact on Retention

Millions From Scratch: Mobile business with NewPubCo’s Spades

Dominoes: increasing total income 4.3x times

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Create an account and turn your mobile apps into top earning hits!