



Advantages |
Appodeal |
AppLovin |
|---|---|---|
| Quick SDK Integration | 50 minutes | Several hours |
| Ad Networks | 70+ | 1 |
| Ad Formats | ✓ Yes | ✓ Yes |
| Ad Waterfall Control | ✓ Yes | ✓ Yes |
| In-App Bidding | ✓ Yes | ✓ Yes |
| Instant Payouts | ✓ Yes | − No |
| 24/7 Live Support | ✓ Yes | − No |
| Advanced Reports | ✓ Yes | − No |
| Business Intelligence | ✓ Yes | − No |
| Media Buying Automation | ✓ Yes | − No |
| LTV Forecasting | ✓ Yes | − No |
| A/B Testing | Unlimited | Limited |
| User Segmentation | Unlimited | Limited |