The mobile ad tech industry is at a turning point. Regulations are tightening, the competitive landscape is shifting, and the big players are consolidating more power, leaving smaller developers fighting to keep up. Monetizing apps isn’t as straightforward as it used to be, and many of you feel the pressure to stay ahead.
At Appodeal, we understand these challenges because we’ve been navigating them alongside you. That’s why we’ve worked hard on our most important release yet: Appodeal SDK 3.4.
This isn’t just another update. SDK 3.4 is designed to address the major shifts happening in our industry. It builds on the monetization algorithm introduced in SDK 3.3, which already gave developers a significant boost in ad revenues. With 3.4, we’re taking things further—enhancing stability, ensuring seamless alignment with the latest industry standards, and setting you up for success in the future.
If you’re ready to protect your ad revenues and stay competitive in an ever-changing landscape, SDK 3.4 is the solution you’ve been waiting for.
But let's dive deep into all of those topics.
Early Access SDK 3.4 - Stay on top of the curve
A few days ago, we opened the doors to our Early Access for Appodeal SDK 3.4, and you don’t want to miss this opportunity!
Early adopters will be the first to experience the power of our improved monetization algorithm, fully adapted to the upcoming Holiday Season and the industry shifts for 2025. Get a jump start on improving your app’s ad revenue before the official release.
Why should you jump into Early Access? Not only do you get a sneak peek at all the performance enhancements SDK 3.4+ brings, but you’ll also have the chance to be part of a select group that benefits from early access features and priority updates. This is your chance to stay ahead of the competition and ensure your app is ready for the ad-tech challenges just around the corner.
Early Access allows you to be the first to implement the new SDK and see its improvements before anyone else. Whether you’re optimizing ad performance, improving stability, or reducing ANRs, SDK 3.4 has you covered.
The best part? Everyone who adopts the "Early Access SDK 3.4" will be on a VIP list. Once you're on it, you'll get to try the latest functionalities we're developing: From access to better dashboards, more in-depth granular metrics, new settings to boost your ad revenues, and even some personalization and automation features yet to come.
SDK 3.4 - A Smarter Algorithm to Boost Ad Revenues During the Holiday Season and Beyond
The centerpiece of SDK 3.4 is its powerful new algorithm, designed to meet the challenges of today’s ad-tech landscape—and the hurdles coming in 2025.
We’ve built on everything we learned from SDK 3.3, but this isn’t just an upgrade—it’s a game-changer. The algorithm in SDK 3.4 is smarter, more adaptable, and fine-tuned to deliver higher ad revenues.
Don’t take our word for it. Look at the results from SDK 3.3+, which introduced the foundation of this new monetization approach.
- FozerGames saw a 100% revenue boost in just two weeks.
- Weasel Development doubled its ad revenue in just three weeks.
- And LitRes? They experienced a 50% jump in ad revenue within 30 days.
These numbers prove that our algorithm works, and SDK 3.4 will outperform even these impressive gains.
The Appodeal SDK 3.4 doesn’t just optimize fill rates and increase bidding efficiency—it evolves with the market. We’ve refined our algorithm to tackle fluctuating ad revenues, changing user behavior, and the increasingly consolidated ad-tech space. With SDK 3.4, you’ll be equipped to stay ahead of the industry, even as regulations tighten and new technologies emerge.
So, if you want to improve your app’s ad performance, move to Appodeal SDK 3.4.
It’s not just an update; it’s a solution for the future, built on a proven track record of success. Your app’s ad revenue is about to hit new heights—and SDK 3.4 is how you’ll get there.
New SDKs REDUCE ANRs - Debunking Non-Sense & Myths
We keep hearing a myth from some devs: “Updating to a new SDK will increase ANRs.”
Let’s set the record straight—that couldn’t be further from the truth. Every new SDK we release is designed to reduce ANRs and improve app stability—and we have data to prove it!
We’ve seen this misconception pop up in recent surveys, support tickets, and conversations with developers. But the idea that a new SDK will hurt your app’s performance? That’s pure nonsense.
Our data tells a very different story. We have so much data proving that new Appodeal SDKs reduce ANRs that we have decided to build a tool to make it all crystal clear. While we can’t share individual numbers for privacy reasons, we’re working on an anonymized data tool to estimate how many ANRs you could have prevented by upgrading to the latest SDK.
With SDK 3.4, your app will benefit from our most stable release yet, giving your users a smoother, crash-free experience. Less downtime, fewer crashes, and better performance mean higher retention and happier users. So, if you’re still holding back on updating because of ANRs, don’t—SDK 3.4 is built to make your app run better than ever.
Stay Compliant with Evolving Regulations - Update your SDK
The ad-tech industry isn’t just about algorithms and monetization; it’s also about staying compliant with ever-changing regulations.
Over the past year alone, you’ve probably been bombarded with countless emails about updated privacy policies and ad regulations. And it’s not slowing down anytime soon.
Every new Appodeal SDK, including SDK 3.4, is designed to keep your app compliant with the latest policies and regulations. It’s IAB-certified, fully compliant with GDPR, and features a Certified CMP (Consent-Management Platform).
As Android and iOS updates roll out faster each year, Appodeal ensures your app stays aligned with evolving privacy and ad regulations across 80+ DSPs through regular SDK updates.
Outdated SDKs don’t keep up with the latest industry standards, which could impact your app’s overall performance and monetization. In today’s fast-paced world, relying on old technology is like holding on to outdated practices—just like how people once thought radioactive toothpaste and beauty products were a great idea (yes, that was a thing).
Therefore, updating to the latest Appodeal SDK is crucial to staying compliant with the latest privacy laws and standards set by ad networks and app stores, ensuring your app remains secure and profitable in the long run.
The future of ad tech is uncertain, but with SDK 3.4, you’ll be prepared for whatever comes next.
Don't want to Update your SDK? That's what happens:
Here’s the reality: using an outdated SDK isn’t just about missing out on new features—it’s about missing out on better performance, stability, and compliance. With SDK 3.4, you get the latest tools to reduce ANRs, stay compliant with evolving regulations, and keep your app running smoothly.
But what happens if you stick with a deprecated or sunset version?
If your app still uses a deprecated or, even worse, a sunset SDK, you're likely facing more problems than you realize.
- Deprecated versions might still serve ads, but they come with limited support, no updates, and the risk of not complying with industry standards.
- Apps using sunset versions, on the other hand, are at serious risk of missing ad revenue entirely, as ad networks may stop serving ads to those versions altogether.
And here’s the kicker: if you’re not updating, you’re not just risking lower revenues—you’re also missing out on the stability and compliance improvements that come with each new SDK.
And here’s the kicker: If your mobile app or game is still running Appodeal SDK 3.1 or below, you’re on a sunseted version. So, if that’s you, ask yourself—why are you letting ad revenue slip through your fingers?
As we mentioned earlier, SDK 3.4 drastically improves app stability by reducing ANRs, and it’s built to keep you aligned with the latest industry regulations. Sticking with an outdated version means missing out on these critical benefits, leaving your app vulnerable to performance issues and compliance gaps.
Seize the moment, upgrade to Appodeal SDK 3.4, keep your app competitive, and let the revenue flow.
At the end of the day, we can’t choose for you, but we’re doing everything we can to equip you with the tools, data, and knowledge to make the right call for your business.
Plus, just around the corner, there's the Holiday Season, one of the most lucrative times of the year. Spending just a few hours upgrading your app could mean unlocking ad revenues that are practically falling from the sky.
