Advantages |
Appodeal Publishing |
Traditional Publishing |
---|---|---|
Running your own ad campaigns in parallel | ✓ Yes | − No |
Keeping your Intellectual Property | ✓ Yes | − No |
Appodeal Ad Inventory (Ad Exchange, DSP) | ✓ Yes | − No |
Transparent data-sharing from attribution partners | ✓ Yes | − No |
Dedicated User Acquisition, Monetization & ASO team | ✓ Yes | ✓ Yes |
UA funding | ✓ Yes, $50M+ оf investments | ✓ Yes |
Full access to ad-tech ecosystem | ✓ Yes | − No |
Entry conditions | Flexible | Opaque |