Lucky Hamster Games
simulation
casual
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+90% ARPDAU with the new Monetization Algorithm

– Lucky Hamster Games’ Success

Only one month after the integration of Appodeal SDK 3.3+ and the implementation of the new monetization algorithm, Supermarket Cashier Simulator boosted all their performance metrics.

The Success

Supermarket Cashier Simulator was already doing great by offering clients an easy and fun way to build their quick mathematical skills. While the app was performing well, our Appodeal team saw an opportunity to scale their ad revenues by integrating the latest Appodeal 3.3+ SDK.
x2
Ad Revenues
+90%
ARPDAU
+45%
eCPM
In just two weeks after the upgrade, after initially doing well with the old SDK, the app saw significant, steady, and reproducible gains in revenue and ARPDAU, setting the stage for continued safe and guaranteed success.
Supermarket Cashier Simulator app creators were surprised by such an important boost in revenue growth after Appodeal convinced them to upgrade to SDK 3.3.0, which features the new monetization algorithm.
Curious about how we did it? Keep reading to discover the details behind this success.

The Challenge

An Opportunity blocked by competing priorities

The experts at Appodeal saw an untapped opportunity with the top-notch features that the new SDK 3.3+ would bring. Moreover, the latest version included a new monetization algorithm that would get even more profit for the company. 
However, like many developers juggling multiple projects, the team at Lucky Hamster Games had delayed the new SDK integration. On one hand, they had to carefully prioritize their workload as they leveraged with many other projects. On the other hand, there was some concern if the new version could potentially increase of ANRs (App Not Responding).
Usually, those problems are unrelated to Appodeal. Clients who had bad experiences with other ad mediation tools in the past have those same concerns. Fortunately, Appodeal has plenty of data confirming that ANRs are drastically reduced with every new SDK version.
Still, we needed to develop a solution for Supermarket Cashier Simulation that addressed their concerns. This would give them reassurance and a comfortable way to implement this new update.
Challenge

The Solution

A/B Testing the new Monetization Algorithm in SDK 3.3+

The team of experts in Appodeal proposed a strategic A/B test to compare the performance of the old monetization algorithm (in the deprecated SDK version they had implemented in the app) vs. the new monetization algorithm in SDK 3.3+.
This way, the team at Lucky Hamster Games could see firsthand the improvements and boosts in performance metrics as they happen.
The test began by splitting the traffic 50/50 between the old and new monetization algorithms. The goal was to prove that the new algorithm in SDK 3.3+ could deliver higher revenue and better user experience.
To ensure the results were clean and unbiased, no changes were made to the visual elements or other metrics during the test, which allowed us to isolate the impact of the SDK integration.
Only one week later, the owners of Supermarket Cashier Simulator were convinced by the positive results during the A/B test period. We transitioned 100% of the app’s traffic to the new monetization algorithm. 
This smooth and agile transition was key to maintaining the user experience while maximizing revenue for the game's creators.

The Results

The results were not surprising to our team but they raised the bar of Lucky Hamster Games LLCs' expectations.
By the first week, metrics showed a significant uplift:
Ad Revenue saw an important rise after implementing the new monetization algorithm on 100% of traffic.
ARPDAU (Average Revenue Per Daily Active User) also improved notably, showing that the new monetization algorithm effectively maximizes each active user's value.
eCPM (Effective Cost Per Mille) observed a consistent rise, thus proving that the ads being put out were now of higher quality and better adapted to the user base.
More important gains happened in their main geographic focus for the game - the U.S.A. The increase in revenue and ARPDAU has since steadily continued, showing the safe and lasting impact of the SDK 3.3+.
A month after the integration to SDK 3.3+, Lucky Hamster Games noticed how their game has been delivering higher-paying ads and more effectively monetizing its ad inventory. More than that, the new Appodeal’s  SDK optimization also led to a very visible boost in the app's gains per daily active user and a substantial increase in ad revenue.
This growth in key metrics proves how the simple and effective switch to Appodeal’s innovative SDK has led to a significant financial improvement for the Supermarket Cashier Simulator game and, more importantly, allows a steady and reproducible growth in revenue.
App

Supermarket Cashier Simulator

by Lucky Hamster Games LLC
Downloads
5M+
Reviews
1.5K+
Score
4.3
Supermarket Cashier Simulator is a free, easy, and fun way to build quick mathematical skills. With the interactive task of running a cash register, all ages can strengthen their mental calculator and stretch their brain cells for good use in everyday life. From kids learning about simple calculus to adults keeping their brains sharp with a light-hearted game of being a cash register clerk.

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