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Read Success
Learn how Read, an online app service for e-books, saw significant growth in ARPU and ARPDAU through an ad monetization overhaul after updating their SDK.
Table of Contents
The Success
The app Read (Android) by LitRes Group of companies used an outdated SDK. After updating to the latest Appodeal SDK, strategic discussions between the dev team and Appodeal led to a fine-tuned monetization strategy and ad setup to increase revenue by 10%.
Appodeal’s solution far exceeded these initial goals, achieving remarkable results:
+10%
Initial Goal
+50%
Ad ARPU & ARPDAU
+45%
Ad Revenues
Results were visible within just two weeks of implementing the improvements. Building on this success, Appodeal will also support the growth of other apps from the Top1 seller of licensed e-books in Eastern Europe, such as LiveLib, ensuring continued success and optimization.
How did we do it? Keep reading to discover the detailed strategies that drove these results.
The Challenge
Read, an mobile app service for e-books from the Top1 seller of licensed e-books in the Eastern Europe, used an earlier version of the Appodeal SDK.
Their current version of the SDK didn't fully tap into the latest ad technologies. However, the new SDK allowed the developers to discover and leverage additional opportunities, ultimately enhancing their ad revenue potential.
Their current version of the SDK didn't fully tap into the latest ad technologies. However, the new SDK allowed the developers to discover and leverage additional opportunities, ultimately enhancing their ad revenue potential.
Upon updating to the latest Appodeal SDK, discussions between the studio's monetization team and their Appodeal account manager revealed several key areas for improvement.
The primary goal was to achieve at least a 10% increase in revenue and ARPDAU (average revenue per daily active user).
The Solution
To accomplish this, Appodeal proposed the following strategies:
Integrating a broader range of ad networks to enhance competition for ad impressions and drive up eCPM.
Tailoring ad delivery based on user demographics and geographic locations
Utilizing a variety of high-revenue ad formats, including interstitials, rewarded videos, and native ads, to cater to different user preferences and behaviors.
The team needed to ensure that increasing the number of ad networks and optimizing ad targeting did not negatively impact user experience. Balancing ad frequency and placement to maintain high user retention while maximizing revenue required careful A/B testing and constant monitoring.
By addressing these challenges head-on and taking advantage of Appodeal's advanced mediation, LitRes Group of companies could maximize the in-app bidding features of top ad networks.
The Results
The proposed solution by our experts’ team, along with the new Appodeal SDK resulted in significant improvements in the app ad performance metrics. The impact of these changes is clearly illustrated in the following charts, which depict the growth in ARPDAU (Average Revenue per Daily Active User), Ad ARPU (Average Revenue per User), and overall Ad Revenue over time.
ARPDAU and Ad ARPU Growth
The first chart shows the week-by-week progress of ARPDAU and Ad ARPU. In the weeks leading up to the implementation of Appodeal’s solution, both metrics remained relatively flat. However, starting from Week 0, when the Appodeal solution was deployed, we can observe how the trend completely changes:
Short-term Impact: Within the first two weeks, both ARPDAU and Ad ARPU increased by +40%.
Mid-term Impact: This upward trend continued, albeit slower, stabilizing at a +50% increase over the initial values.
Ad Revenue Growth
The second chart focuses solely on ad revenue, reflecting a trend similar to that of the ARPDAU and Ad ARPU metrics.
Short-term Impact: Ad revenue increased by +35% within the first two weeks.
Mid-term Impact: By the end of the data collection period, ad revenue had grown to an impressive +45% above the initial levels.
Future of LitRes: Sustained Growth & LiveLib
These charts highlight the immediate benefits of the proposed solution, originated from integrating Appodeal’s latest SDK, which underscore the sustained growth over a more extended period. The continuous upward trajectory in these critical metrics demonstrates the effectiveness of Appodeal’s solutions in driving long-term revenue growth for LitRes’s “Read!” app.
Building on this success, the Read developing team is set to enhance its other popular app, LiveLib. LiveLib is the #1 book recommendation service and social network for book lovers, offering a vast library of user-generated content, reviews, and smart recommendations. Users can discover popular books, track their reading progress, and engage with a vibrant community of readers and critics.
LitRes Group of companies will partner again with Appodeal to optimize LiveLib’s monetization strategies, improve key performance metrics, and drive substantial growth.
Read!
by LitRes Group of companies
Downloads
10M+
Reviews
250K+
Score
4.2
A collection of the best e-books for free and new products of various genres in the “Read” library.
Users can access thousands of e-books in various genres - from classic literature to contemporary novels. Read also allows you to easily find your favorite books online by title, author or genre and start reading by going to the reader.
Users can get personalized recommendations, based on their preferences and reading history.
Thanks to their Device synchronization and Offline mode, you can read books on any device, at any time, and continue where you left off.
Top1 seller of licensed e-books in Eastern Europe.
Users can access thousands of e-books in various genres - from classic literature to contemporary novels. Read also allows you to easily find your favorite books online by title, author or genre and start reading by going to the reader.
Users can get personalized recommendations, based on their preferences and reading history.
Thanks to their Device synchronization and Offline mode, you can read books on any device, at any time, and continue where you left off.
Top1 seller of licensed e-books in Eastern Europe.
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