simulation
sandbox
casual
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5 Steps to Double the Ad Revenues and Diversify your Ad Networks
– Kawaii World Success
Find out how diversifying ad networks and optimizing interstitials led to double the ad revenue of Kawaii World game, and in only 2 months.
Table of Contents
The Success
Kawaii World, a popular simulation and sandbox game developed by VOPI Team, has charmed millions with its cute and creative gameplay. Despite its success in user engagement and high ratings on the Google Play Store, Kawaii World was not fully harnessing its revenue potential.
With the help of Appodeal, Kawaii World has transformed its ad monetization strategy, leading to significant improvements in ad revenue and Ad Average Revenue Per User (ARPU), crucial metrics in the mobile gaming industry.
2x
Impressions
2.12x
Ad Revenue
Up to
5x
Ad ARPU (per ad network)
The increased diversification of ad sources and the improved setup for interstitial ads contributed to a more stable and increased revenue stream, positioning Kawaii World for long-term sustainable growth.
The Challenge
Kawaii World was well-received, with millions of downloads and high user ratings, but it wasn't fully capitalizing on its commercial potential. The game's Ad Average Revenue Per User (ARPU) fell below the industry norm for similar simulation and casual games, signaling a need for better monetization stra
The game’s revenue sources were too concentrated. Two ad networks controlled almost two-thirds of all ad impressions, with one network alone generating nearly half of the total ad profits. This over-dependence on just a few sources was risky and made it difficult to stabilize and grow revenue.
Attempts to add more ad networks had little success; these networks contributed less than 1% to total ad revenue, indicating problems with their integration and optimization. This is a typical challenge for developers who may not have the right tools or expertise to manage a diverse array of ad networks effectively.
Realizing they needed to improve their approach to ad mediation, VOPI Team turned to Appodeal. They aimed to boost their ad revenue and better manage their network mix to ensure more stable and substantial financial returns.
The Solution
A User Acquisition Blueprint for Growth
Appodeal's strategy for enhancing Kawaii World's revenue focused on optimizing their existing monetization setup, particularly around the use of interstitial ads, which were already the main revenue source. The most clear approach was to start expanding the range of ad networks and fine-tuning ad configurations.
The experts of ad monetization in Appodeal crafted a thorough strategy, with a series of actionable steps. The goal, to elevate both ad revenues and Ad ARPU significantly.
Step 1: Adding More Ad Networks
Recognizing the need to diversify the ad sources and reduce dependency on a few networks, Appodeal integrated additional high-quality ad networks specializing in interstitials. This expansion was targeted to align with the game’s audience, ensuring the ads were relevant and engaging, thereby likely to perform well.
Recognizing the need to diversify the ad sources and reduce dependency on a few networks, Appodeal integrated additional high-quality ad networks specializing in interstitials. This expansion was targeted to align with the game’s audience, ensuring the ads were relevant and engaging, thereby likely to perform well.
Step 2: Testing New Ad Setups
Each ad network was configured to optimize the delivery of interstitial ads. This involved setting parameters specific to Kawaii World’s top markets, aiming to increase the fill rate of ad requests. Parameters such as ad frequency, timing, and user targeting were fine-tuned to balance user experience with revenue opportunities.
Each ad network was configured to optimize the delivery of interstitial ads. This involved setting parameters specific to Kawaii World’s top markets, aiming to increase the fill rate of ad requests. Parameters such as ad frequency, timing, and user targeting were fine-tuned to balance user experience with revenue opportunities.
Step 3: Enhancing Ad Configurations
Thanks to Appodeal’s AutoPilot and the monetization features inside our dashboard, the VOPI team could now manage the frequency and placement of ads based on real-time performance data. This approach ensured that the most effective ad setups were always in operation, maximizing revenue without overwhelming players.
Thanks to Appodeal’s AutoPilot and the monetization features inside our dashboard, the VOPI team could now manage the frequency and placement of ads based on real-time performance data. This approach ensured that the most effective ad setups were always in operation, maximizing revenue without overwhelming players.
Step 4: Expert Consultation
During and after this ad monetization overhaul, VOPI Team unlocked access to Appodeal’s experts in monetization and user acquisition. These consultations helped VOPI Team understand the nuances of ad network performance and user engagement, which has translated into continuous improvements in their ad strategy.
During and after this ad monetization overhaul, VOPI Team unlocked access to Appodeal’s experts in monetization and user acquisition. These consultations helped VOPI Team understand the nuances of ad network performance and user engagement, which has translated into continuous improvements in their ad strategy.
Step 5: Monitoring and Adjustment
With the new setup in place, Appodeal monitored the performance closely, making iterative adjustments to ensure optimal ad revenue and user experience. Ad ARPU, Total Ad Revenue, and other metrics were tracked. As the new strategies took effect, the metrics improved significantly.
With the new setup in place, Appodeal monitored the performance closely, making iterative adjustments to ensure optimal ad revenue and user experience. Ad ARPU, Total Ad Revenue, and other metrics were tracked. As the new strategies took effect, the metrics improved significantly.
The Results
Kawaii World saw significant growth in key performance metrics. The most notable improvements were in ad impressions and ad revenue, which increased more than x2 times, in only 2 months after Appodeal intervention. That completely reshaped the financial landscape of the game.
These charts collectively demonstrate a strategic shift from over-dependence on a few networks to a diversified ad portfolio, significantly enhancing revenue stability and reducing risk.
The improved values in Ad ARPU not only increased total revenues but also stabilized earnings against fluctuations in individual ad network performance.
These changes indicate that Kawaii World is now positioned to better capitalize on its user base, with a monetization strategy that supports sustainable growth.
The success seen in these metrics is proof of the effectiveness of Appodeal’s tailored solutions and expert guidance.
If you are looking for an uplift of your ad monetization, or want to ensure you’re following the best ad-tech practices for your mobile app, reach us out, and we will turn your app into a top-earning hit.
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