Mediation shouldn’t be a black box. Ours isn’t.
Appodeal’s open-source tech gives you fair ad mediation
Full transparency and industry-leading performance.
10 years, thousands of impact stories
Business Empire
Solo indie developer making $15K a day.
With us since 2023.
Word Maker
From 8K installs to top 3 US word game.
With us since 2022.
Access AI-optimized mediation engine
No bias toward specific ad networks
Appodeal's AI analyzes every impression in real time and selects the best one for every user, segment and moment.
See exactly how auctions work thanks to open-source tech
Two setup modes
Mediation built around your monetization strategy and business goals
ML & AI optimization
Manual
For scale-ups
ML & AI Optimization
Handles the waterfall when your team can’t
Auto-bidding
No manual tweaks. Your campaigns optimize themselves
All in one dashboard
Accurate LTV & eLTV predictions
Works with 70+ ad demand sources
For advanced teams
Manual
Full ownership of how demand flows
Connect ad network accounts directly in the dashboard
Manage direct deals and prioritize top networks in the waterfall
Set price floors and deal terms per network
Add or remove ad units anytime
Used by mobile developers of all sizes
“Appodeal helped us scale 10x and become a Top 3 word game in the US. We couldn’t have done it without this level of partnership.”
— Vlad Gurgov, NewPubCo
“Thanks to Appodeal, my passion project took off, and the Infinite Minesweeper community grew to 400,000. Wild. I’ve left my corporate job and gone full indie.”
— Jakub Sobuń, GRYKUBY
“Next year it’ll be 10 years with Appodeal. You always go above and beyond to help us, developers. So glad to be part of the family!”
— Vicky Bonick, 1DM: Browser & Video Download
We’re serious about data
Own your mediation with an open-source SDK
- Access raw auction data
- Streamline your path to advertisers
- Fine-tune monetization like never before
- Build unified reports from all your data sources
Scale your acquisition with ML
- Benefit from models tested dailyfor instant revenue impact
- Automate bidding and ad delivery
- Predict LTV and eLTV with confidence
- Accelerate decision-making with real-time insights
Customize 200+ metrics in the dashboard
- See ad spend, attribution and monetization in a single view
- Forecast LTV by channel, creative and country
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Identify top-performing UA sources and campaigns
- Analyze engagement, retention and A/B test results
Publish With Us
What we offer:
Dedicated UA, monetization, and ASO team
Unlimited UA funding
Creative production
Keep 100% Intellectual Property Rights
Flexible contract terms
Submit Your Game
Reach the audience that fits your app best
Built for teams that move fast
Monetization pays on your schedule
Flexible payout options
- Сash out in days
- Choose how and when: PayPal, ACH, or crypto
Benchmark your app’s performance
Compare your app’s monetization metrics against real industry data
- Informed by 80+ ad networks
- Updated quarterly