Mediation shouldn’t be a black box. Ours isn’t.

Appodeal’s open-source tech gives you fair ad mediation

Full transparency and industry-leading performance.

10 years, thousands of impact stories

Business Empire

Business Empire

Solo indie developer making $15K a day.
With us since 2023.
Word Maker

Word Maker

From 8K installs to top 3 US word game.
With us since 2022.
Apps #1Apps #2Apps #3Apps #4Apps #5Apps #6Apps #7Apps #8Apps #9Apps #10Apps #11Apps #12Apps #13Apps #14Apps #15Apps #16Apps #17Apps #18Apps #19Apps #20Apps #21

2,500

clients worldwide

50B

impressions served monthly

Access AI-optimized mediation engine

No bias toward specific ad networks
Multimediation #1
Multimediation #2
Multimediation #3
Appodeal's AI analyzes every impression in real time and selects the best one for every user, segment and moment.

See exactly how auctions work thanks to open-source tech

Two setup modes

Mediation built around your monetization strategy and business goals
ML & AI optimization
Manual
For scale-ups

ML & AI Optimization

Handles the waterfall when your team can’t

Auto-bidding
No manual tweaks. Your campaigns optimize themselves
All in one dashboard
Accurate LTV & eLTV predictions
Works with 70+ ad demand sources
ML & AI Optimization
For advanced teams

Manual

Full ownership of how demand flows

Connect ad network accounts directly in the dashboard
Manage direct deals and prioritize top networks in the waterfall
Set price floors and deal terms per network
Add or remove ad units anytime
Manual

Used by mobile developers of all sizes

Vlad Gurgov
“Appodeal helped us scale 10x and become a Top 3 word game in the US. We couldn’t have done it without this level of partnership.”
— Vlad Gurgov, NewPubCo
Jakub Sobuń
“Thanks to Appodeal, my passion project took off, and the Infinite Minesweeper community grew to 400,000. Wild. I’ve left my corporate job and gone full indie.”
— Jakub Sobuń, GRYKUBY
Vicky Bonick
“Next year it’ll be 10 years with Appodeal. You always go above and beyond to help us, developers. So glad to be part of the family!”
— Vicky Bonick, 1DM: Browser & Video Download

We’re serious about data

Own your mediation with an open-source SDK

  • Access raw auction data
  • Streamline your path to advertisers
  • Fine-tune monetization like never before
  • Build unified reports from all your data sources

Scale your acquisition with ML

  • Benefit from models tested dailyfor instant revenue impact
  • Automate bidding and ad delivery
  • Predict LTV and eLTV with confidence
  • Accelerate decision-making with real-time insights

Customize 200+ metrics in the dashboard

  • See ad spend, attribution and monetization in a single view
  • Forecast LTV by channel, creative and country
  • Identify top-performing UA sources and campaigns
  • Analyze engagement, retention and A/B test results

Publish With Us

What we offer:

Dedicated UA, monetization, and ASO team
Unlimited UA funding 
Creative production
Keep 100% Intellectual Property Rights
Flexible contract terms
Submit Your Game
Publish

Reach the audience that fits your app best

Audience

Built for teams that move fast

Monetization pays on your schedule

Flexible payout options
  • Сash out in days
  • Choose how and when: PayPal, ACH, or crypto

Benchmark your app’s performance

Compare your app’s monetization metrics against real industry data
  • Informed by 80+ ad networks
  • Updated quarterly

Create an account to connect Appodeal