Austin, TX (Jun 8th, 2022) — Appodeal is excited to announce that Meta Audience Network bidding is now available to all app creators working with BidMachine and its growth platform. Audience Network will be automatically available to all publishers and developers, allowing them to take full advantage of all the in-app bidding offers.
Appodeal integrated Audience Network into its in-app bidding platform, BidMachine, during the alpha phase in 2021. Shortly after, it was moved to a closed beta, expanding its functionalities and reaching more creators with outstanding results.
By integrating Meta's ad network, app creators can receive high-quality ads that compete with other networks to boost their eCPM and ARPU.
“From the very beginning, we have been on a mission to empower creators to build and scale successful mobile app businesses,” says Valerie Alfimova, Chief Revenue Officer at Appodeal. “Now, mobile app creators using the Appodeal growth platform can monetize their apps with Meta Audience Network through BidMachine. This is a major step towards a more transparent and fair in-app ad tech industry.”
Appodeal has been a pioneer in the in-app bidding space. After the release of BidMachine in 2019, their proprietary in-app bidding technology, the company has opened the doors to thousands of app creators and developers to this monetization model.
App creators using Appodeal with in-app bidding & hybrid monetization models have seen a strong increase in eCPM, ARPDAU, and overall revenue. Bidding has allowed every app creator to free up time, usually spent managing waterfalls.
Appodeal, with in-app bidding, is democratizing the auction process by allowing creators and publishers to work with more agents, marketers, and ad networks. Both publishers and advertisers win as this model makes the ad-buying process more transparent.