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+25% ARPDAU with an Autopilot Ad Setup

– Lunapp Success

Discover Lunapp's journey to streamline ad mediation and skyrocket ARPDAU by 25% with Appodeal’s automation tools.

The Success

Lunapp, a renowned mobile game studio, collaborated with Appodeal to tackle ad monetization hurdles, achieving an impressive 25% increase in ARPDAU and setting a new standard in revenue optimization.
Ad Impressions
Hours Saved

The Challenge

Lunapp spent hundreds of hours manually connecting all its ad networks, configuring SDKs, testing, and optimizing, which was a major blocker to its growth.
By working independently with more than a dozen networks, Lunapp team had to spend additional time and resources to process the payments received from ad networks.

The Solution

Appodeal Growth Platform offered exactly what Lunapp needed: monetization, user acquisition and analytics, all in one place.

Only One Account

Advertising processes would no longer be a headache for Lunapp. With a simple SDK integration, only one account for their ad mediation needs, and Appodeal Autopilot made their monetization convenient and easy.

High Fill-rate and eCPMs

After the difficult experience of setting up mediation on their own, with Appodeal, connected to over 80 ad demand sources, Lunapp immediately saw noticeable growth of eCPM and revenue.

Accelerated Payouts

The Appodeal payout system saved the Lunapp team from having to get their ad revenue from disparate channels. For convenience, it is also possible to get instant payouts through the Appodeal dashboard.

The Results

Monumental Organic Growth with Promo Events

Lunapp could now have a seamless integration experience, connecting them to 80+ ad demand sources through Appodeal. This not only simplified the entire ad mediation process but also ensured higher fill rates and eCPMs, leading to a noticeable boost in revenue.
Results 1
With Appodeal Autopilot, Lunapp experienced over a 25% increase in ARPDAU within a year, alongside nearly doubling their game's ad revenue.
Moreover, Appodeal Growth Platform allowed Lunapp to redirect their focus toward game development while enjoying simplified and more effective monetization strategies.
Results 2


Mobile games studio
Lunapp is a mobile app development studio that has been active since 2012 and is based in Saint Petersburg, Russia. The studio has 12 apps in its portfolio. Two of the most prominent apps are word game titles Fill The Words and Guess the Words. Both of them are highly ranked in app stores and have been installed more than 25 million times.

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