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+25% ARPDAU with an Autopilot Ad Setup
– Lunapp Success
Discover Lunapp's journey to streamline ad mediation and skyrocket ARPDAU by 25% with Appodeal’s automation tools.
Table of Contents
The Success
Lunapp, a renowned mobile game studio, collaborated with Appodeal to tackle ad monetization hurdles, achieving an impressive 25% increase in ARPDAU and setting a new standard in revenue optimization.
150+
ARPDAU
Improved
Ad Impressions
100%
Hours Saved
The Challenge
Lunapp spent hundreds of hours manually connecting all its ad networks, configuring SDKs, testing, and optimizing, which was a major blocker to its growth.
By working independently with more than a dozen networks, Lunapp team had to spend additional time and resources to process the payments received from ad networks.
The Solution
Appodeal Growth Platform offered exactly what Lunapp needed: monetization, user acquisition and analytics, all in one place.
Only One Account
Advertising processes would no longer be a headache for Lunapp. With a simple SDK integration, only one account for their ad mediation needs, and Appodeal Autopilot made their monetization convenient and easy.
High Fill-rate and eCPMs
After the difficult experience of setting up mediation on their own, with Appodeal, connected to over 80 ad demand sources, Lunapp immediately saw noticeable growth of eCPM and revenue.
Accelerated Payouts
The Appodeal payout system saved the Lunapp team from having to get their ad revenue from disparate channels. For convenience, it is also possible to get instant payouts through the Appodeal dashboard.
The Results
Monumental Organic Growth with Promo Events
Lunapp could now have a seamless integration experience, connecting them to 80+ ad demand sources through Appodeal. This not only simplified the entire ad mediation process but also ensured higher fill rates and eCPMs, leading to a noticeable boost in revenue.
With Appodeal Autopilot, Lunapp experienced over a 25% increase in ARPDAU within a year, alongside nearly doubling their game's ad revenue.
Moreover, Appodeal Growth Platform allowed Lunapp to redirect their focus toward game development while enjoying simplified and more effective monetization strategies.
Lunapp
Mobile games studio
word
search
casual
Downloads
25M+
Reviews
400K+
Score
4.5
Lunapp is a mobile app development studio that has been active since 2012 and is based in Saint Petersburg, Russia. The studio has 12 apps in its portfolio. Two of the most prominent apps are word game titles Fill The Words and Guess the Words. Both of them are highly ranked in app stores and have been installed more than 25 million times.
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