Word Maker: becoming Top #3 in the “Word Games” category
This is the story of a successful mobile game in the USA, one of the most competitive markets in Google Play.
NewPubCo, the studio behind Word Maker
After the success of their first game Spades, NewPubCo joined forces again with Appodeal to boost one of their latest releases: Word Maker. They just released the game a few months ago, and now they needed to acquire more users with positive ROAS (Return Over Ad Spending).
The Threat of Scaling Inefficiencies
In June 2021, Word Maker “only” had 8k installs in the US. The app was growing from organic traction and cross-promoted installs. However, their User Acquisition campaigns had high CPI’s (Cost per Install).
When calculating the eROAS D365 forecast, our experts realized that the results were too low. Their UA campaigns needed to be properly optimized before scaling their ad creatives.
NewPubCo, a mobile developing team with previous success with other games, was doing the right job, but they still had some margin for improvement.
Appodeal Accelerator Program
A/B testing the Ad Monetization Strategy
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Improving the User Acquisition campaigns
Adding AppGrowth to the UA stack
All these efforts combined stepped up the quality of Word Maker UA campaigns, and boosted their eROAS D365 x3 times!
After checking all the KPIs, we realized it was time to scale up our UA campaigns.
Becoming a Top #3 Hit!
In July, after the KPI’s reached the desired threshold, Appodeal funded the NewPubCo so they could scale the growth efforts of Word Maker.
In just 2 months, Word Maker by NewPubCo (USA|Android):
- Multiplied their users & installs by x20;
- The eROAS D365 rocketed x3 – with positive returns;
- The CPI was reduced by half;
- And the game reached the Top #3 in the “Word Games” category.
Users & installs acquired
Wanna see the next success story about your app? Sign up to Appodeal and apply for Accelerator Program to grow installs and scale your apps’ profit!
What’s Next for Word Maker?
NewPubCo is one of the first publishers to become part of our Accelerator Program: a self-publishing platform that Appodeal has launched as an alternative to the traditional publishing model.
A better way for developers & small publishers to get funding for their apps & games, help you acquire new users, and grow your business.
Vlad Gurgov’s team can now access a set of advanced tools and benefits, such as:
- Obtaining advanced data analytics with Appodeal 2.0 BI system;
- Launching A/B tests for top-spenders, loyal users & other segments;
- Optimizing UA efforts and creatives with Bid Manager.
With all these resources, NewPubCo will be able to boost its game’s performance & become more competitive in the markets.