Listonic is a free Shopping List app, developed in 2010 by three Polish developers. It’s a mobile app that improves your grocery shopping quality by making it easier, faster, and smarter; making you save time & money.
Available in over 50 countries, with over 1.5 million MAU (monthly active users), Listonic provides a wide range of food hacks, smart shopping tips, suggestions for faster list creation, and quick and accurate voice input.
When Listonic was launched globally, the app had a lot of unsold ad inventory. They were initially monetizing through direct sales, but the fill-rate was considerably low in all those new markets. Without an Ad Mediation Platform, they were losing a great opportunity to grow their revenue.
More Ad Networks = Higher fill-rate
Partnering with Appodeal, Listonic was able to access all major networks for their new markets. The integration of new ad sources greatly improved Listonic fill-rates and increased their ARPDAU.
Tailored Ad formats to improve User Satisfaction
Listonic was also able to maintain high user satisfaction by using two simple yet effective ad formats: the classic banner and native ads. Both ad formats were smartly placed into the app’s list contents, providing a seamless user experience.
Sustained Appodeal’s Customer Support
Long after the SDK integration, the sustained communications between Listonic’s monetization team & Appodeal Customer Support encouraged optimizations in their ad waterfalls & improvements in other fronts.
“It’s great when the Appodeal Customer Support pings us on Skype and tells us: ‘Look guys something is happening here, let’s fix or improve this’. It’s really nice to partner with someone that cares for your business as you would.“
Chief Revenue Officer & Co-founder at Listonic