Appodeal 2 min read  - June 8, 2017

Introducing AppodealX, the New Appodeal Ad Exchange

Appodeal is pleased to announce that we’re launching our own ad exchange – AppodealX. The new exchange allows Appodeal to work directly with DSPs (demand-side platforms) and provide app developers with premium advertisements offered by over 100 ad demand sources, more than ever before.

Appodeal is pleased to announce that we’re launching our own ad exchange – AppodealX. The new exchange allows Appodeal to work directly with DSPs (demand-side platforms) and provide app developers with premium advertisements offered by over 100 ad demand sources, more than ever before.

More Ads, More Revenue
The ad exchange offers impressions for sale within an app, takes bids from the DSP side, and chooses the winner. AppodealX reduces the number of intermediaries between advertisers and apps by connecting directly with DSPs, which means fewer people taking a cut along the way. Thanks to this relationship, developers will increase their revenue from ads.

AppodealX will run a race for impressions alongside other Appodeal partners in a real-time auction. Simultaneously, premium advertisers will have an opportunity to buy more expensive impressions by utilizing the ad exchange platform.

More Powerful Controls
Not only have we doubled the number of ad partners, we’ve also introduced more flexible ad settings. In AppodealX, the display rate is monitored to avoid unpaid impressions, we’re adding predictive technology for displaying ads, and allowing developers to block some ad categories to customize the ad experience in their apps. All with the goal of making the ad industry more transparent for app developers.

Appodeal-X-Flow-Chart-1024x767

Same, Manageable SDK
With all these powerful additions, you might be wondering about the size of the Appodeal SDK. Well, fear not – the size of the SDK compiled in your app stays the same, even as the number of ad sources more than triples in size. Using Appodeal’s ad exchange means incorporating new demand sources without having to update the SDK or increase its size.

AppodealX is currently in the soft launch stage and handles 1.2 billion auctions daily. Appodeal’s next move will be increasing the ad volumes via niche ad networks and DSPs from emerging regions. The ad exchange is available by default to all mobile app developers using Appodeal SDK 2.0.

?Have any questions? Don’t hesitate to chat with our Support team on our site, or speak directly with your manager at Appodeal.

Valerie Alfimova
Valerie Alfimova

Appodeal 2 min read

Appodeal Teamwork: A Look Back at 2016 and Our New Review Series

From its initial launch in January 2015, Appodeal has grown to include over 70 employees with offices in San Francisco, Barcelona, and Moscow. This team includes a diverse crew of hardworking and talented go-getters. Each employee, from Support to Sales, contributes to the company’s incredible success and makes achieving our mission of bringing the power […]

Appodeal 2 min read

Valerie Alfimova
Valerie Alfimova

Appodeal 4 min read

SDK 2.5.0 is Now Available: Experience the Power of Parallel Bidding

Our team has been working hard to release the new SDK version just in time for the New Year! New features are created specifically to help publishers generate higher ad revenue in 2019 and beyond. Update your SDK to version 2.5.0 to get the best out of our latest Parallel Bidding solution.

Appodeal 4 min read

Wing Poon
Wing Poon

Appodeal 3 min read

What’s Appodeal’s logic behind impression count?

One of the first things you see on your Appodeal Dashboard is impression count numbers. You’re probably wondering how these numbers are composed and why there might be discrepancy between numbers we display and numbers provided by each network separately.

Appodeal 3 min read

Wing Poon
Wing Poon