Appodeal < 1 min read  - April 1, 2016

Appodeal Opens Series A Round and Prepares for Expansion

SAN FRANCISCO, March 29, 2016 /PRNewswire/ — Appodeal, the intelligent ad mediation solution for mobile apps, announced their plans for further growth and expansion in the mobile ad marketplace today. The company’s CEO and Founder Pavel Golubev explains, saying, "I am excited to announce that we’ve decided to raise a $6M investment for Series A round […]

SAN FRANCISCO, March 29, 2016 /PRNewswire/ — Appodeal, the intelligent ad mediation solution for mobile apps, announced their plans for further growth and expansion in the mobile ad marketplace today. The company’s CEO and Founder Pavel Golubev explains, saying, "I am excited to announce that we’ve decided to raise a $6M investment for Series A round under $50M Valuation."

The investment will allow Appodeal to move forward at full speed and continue their plans to participate in industry trade shows, work with media, hire the best people, and carry on cutting-edge R&D. Furthermore, it will contribute to the growth of the company’s marketing and business development efforts.

The intelligent ad mediation solution works by engaging ad networks in an auction-based competition for every ad impression. Previously, the company announced that they had received $3.1M in new funding to grow their ad marketplace from leading app publishing companies. Investors included Ximad, Lametina Holdings, Lucky Star Games.

On February 11, Appodeal was recognized for their commitment to maximizing revenue for publishers and professional achievements at the White Nights Mobile and Social Games Conference, taking home honors as the Top Advertising and Monetization Solution of 2015.

Appodeal is now accepting investments starting at $100K. Preference will be given to investors experienced in the advertising and financial industries as well as to successful app developers and publishers. More detailed information including financials is available upon request.

About:
Appodeal is one of the most promising and rapidly growing ad-tech startups in San-Francisco with representatives in Russia and Spain. Designed for publishers by publishers, Appodeal increases revenue through an established marketplace where ad networks compete against each other in real-time for every ad impression.

View the original version of this press release on PR Newswire and check us out on CNBC.

Valerie Alfimova
Valerie Alfimova

ASO & Organic Traffic 8 min read

Understanding Gamers and Gameplay: Moving Beyond the Genre

We know about casual, midcore, and hardcore games. We’ve heard about all the different genres, and all have our favorites. We know all too well the non-paying players, and the affectionately dubbed "whales". There’s a whole other world of game types and players out there, though – and how much do we really know about […]

ASO & Organic Traffic 8 min read

Valerie Alfimova
Valerie Alfimova

Appodeal 2 min read

Announcing a new modular Appodeal plugin for Corona: lighter version

The 2D game engine Corona shipped a new beta version of Appodeal’s plugin. Our plugin has always been widely and readily used by Corona’s developers. However, their feedback demonstrated that developers would prefer to manage ad type usage on their own. That’s the reason why Corona introduced a lighter beta version of the plugin. The […]

Appodeal 2 min read

Valerie Alfimova
Valerie Alfimova

Appodeal 4 min read

Appodeal Releases Latest Innovative Feature: Insights

At Appodeal, we understand publishers’ need for in-depth analytics and a thorough comprehension of app performance down to the user level. For this reason, we’re releasing an innovative new feature, something with no comparison on the market: Appodeal Insights.

Appodeal 4 min read

Valerie Alfimova
Valerie Alfimova