Ad Monetization < 1 min read  - December 6, 2019

Ad Monetization is New Trend Across All Gaming Apps

Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.

Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.

A brand new Appsflyer report “State of Gaming App Marketing” shows the shift in the percentage of revenue generated by in-app advertizing (IAA).

Following the rise of hyper casual games and the slide in the number of paying users for casual, midcore and hardcore games, IAA becomes a much needed alternative and a source of additional income for any game.

The downward trend in casual games shouldn’t alarm you. It’s a result of increase in revenue generated by IAP, not the decrease of IAA revenue. In fact, in absolute terms total IAA revenue has increased.

As other brands explore various revenue sources, you might also want to look into increasing your ad revenue share. Get access to all ad monetization inventory with Appodeal in a matter of minutes. Or find out more about choosing the right ad monetization.

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Marc Llobet
Product Marketing & Growth @ Appodeal
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Ad Monetization < 1 min read

Holidays App Monetization Tips from GameRefinery [VIDEO]

We've chatted with Kay Gruenwoldt at GameRefinery to uncover some tried and tested methods that you can also implement around the holiday period to boost your app’s revenue.

Ad Monetization < 1 min read

Valerie Alfimova
Valerie Alfimova

Ad Monetization 3 min read

Why Isn’t Ad Network Enabled In My App? Reasons Why

Ad Network Monitor is a new tool that allows publishers to track ad networks in their apps. Using this tool you can follow ad networks’ activation criteria without assistance, see if a given network is activated in your app or not, and disable ad networks by yourself.

Ad Monetization 3 min read

Valerie Alfimova
Valerie Alfimova