Ad Monetization < 1 min read  - December 25, 2018

6 New Year’s Resolutions for Growing Your Ad Revenue in 2019 [VIDEO]

As 2018 comes to an end, it is time to evaluate new options and strategies for scaling your mobile app or game. So our team at Appodeal has put together 6 proven ways to increase ad revenue that should be on your New Year’s resolutions list for 2019.

It is no secret that developing a great app is hard work, and that making real money off of that app is even harder. Yet, so many mobile apps make it to the top of the app store charts. How do they do it? By planning, executing, analyzing, and fine tuning.

As 2018 comes to an end, it is time to evaluate new options and strategies for scaling your mobile app or mobile game. So our team at Appodeal has put together 6 proven ways to increase ad revenue that should be on your New Year’s resolutions list for 2019:

  • Place ARPDAU (Average Revenue per Daily User) at the forefront of your monetization strategy
  • Increase your focus on user acquisition to combat attrition and generate revenue
  • Experiment with interstitial ads by making them more frequent during longer sessions
  • Consider new ad formats vs. choosing an ad format by default
  • Segment your user base and initiate A/B testing to evaluate ad strategies
  • Monetize like a boss!!

What can you do today to make sure you follow through with your New Year’s resolutions?

Check out the webinar recording below, featuring Natalie Portier (Appodeal’s Evangelist), Gaetan Pauchet (Appodeal’s Account Strategist Lead), and Jonas Olsson (Account Manager at Appodeal), for real-world examples and advice on how to set yourself up for success in 2019!  

Wing Poon
Former Marketing at Appodeal

Resources 7 min read

How Industry Events Can Change the Game For Indies and Publishers

As we wind down from Casual Connect in Seattle this week, and shared the finalists from our contest last week, we’ve been reflecting on our experiences and what motivates us to participate in industry events, whether in person or online.

Resources 7 min read

Valerie Alfimova
Valerie Alfimova

Resources < 1 min read

iOS vs. Android: Which Monetizes Better for Game Developers? [VIDEO]

Which platform brings the best results in monetization for game developers? Industry experts at Game Connection 2016 offer advice on whether to use iOS, Android, or both for your next mobile game: [embedyt] http://www.youtube.com/watch?v=VLNgHd9BC4Y&height=375[/embedyt] Be sure to check out our complete playlist of Game Connection interviews for more insights!

Resources < 1 min read

Valerie Alfimova
Valerie Alfimova

Appodeal 2 min read

Gismart and Appodeal empower games and apps publishing

We are happy to announce that Appodeal now partners with Gismart, a music entertainment app and game developer, to support mobile apps and games in publishing and help them in their global monetization efforts.

Appodeal 2 min read

Wing Poon
Wing Poon