Wing Poon

Wing Poon

VP of Marketing @ Appodeal
I began growing mobile apps in 2015. Then I started to help monetize them in 2016, as a part of Appodeal. As a creator myself, I can understand all the hard work and dedication mobile game and app developers put into their apps. It is my hope to share tips and insights that can empower more developers to see their apps succeed!

Growth 18 min read

How Word Pizza Scaled Monthly Profits 6x

By going through Appodeal’s Accelerator Program and using its growth platform, Word Pizza, a popular mobile game, was able to scale its monthly profits -- by 6 times!

Growth 18 min read

Resources 2 min read

Guide: How to Run a Game Concept Test

Conducting Game Concept Tests before you start building your game drastically increases your likelihood of building and launching a successful game. Check out our 45-page guide for the detailed step-by-step instructions on how you can start running your own game concept test!

Resources 2 min read

Appodeal 2 min read

What the heck is BidMachine?

BidMachine works as an ad exchange platform that facilitates the requests and auctions of ads from DSPs (demand-side platforms) within Appodeal’s ad mediation.

Appodeal 2 min read

Growth 5 min read

Admixer Webinar Summary: In-App Advertising During the Crisis

Fernando Granata, Head of Programmatic, participated in a webinar “In-App Advertising During the Crisis: Key Changes, Trends, and New Ways to Succeed” hosted by Admixer Academy. Together with Yaroslav Kholod, Director of Programmatic at Admixer, they discussed the new industry developments in the Covid-19 climate.

Growth 5 min read

Ad Monetization < 1 min read

Ad Monetization is New Trend Across All Gaming Apps

Statistics show rapid increase in the share of ad-driven revenue for all genres of gaming apps, as developers shift from having one revenue source to creating monetization mix.

Ad Monetization < 1 min read

ASO & Organic Traffic 9 min read

How to increase your organic app growth?

In this article, AppFollow, our partner, shares some tips and insights on how to improve your organic user acquisition and get the most out of channels that can bring you growth at minimum cost.

ASO & Organic Traffic 9 min read