Why choose
Appodeal
over Fyber
Easy integration • 24/7 support • One SDK
Looking for Fyber alternatives?
Here are three important reasons to consider Appodeal
Increased Revenue
Don’t leave money on the table. Earn more revenue for each and every ad impression.
Full Control
Ensure top performance and unbiased ad mediation by getting complete control over ad units.
Proactive Support
Our Customer Success team helps you adapt to ever-changing market conditions.
Better Performance
Unleash both header bidding and conventional waterfall powers to fuel your ad revenue.
Full Control
Get control over ad units, manage networks preferences directly and benefit from impression level data.
Proactive Support
Our Customer Success team helps you adapt to ever changing market conditions.
| Advantages | Appodeal | Fyber |
|---|---|---|
| Publishers First | ||
| Full control over mediation | ||
| One SDK | ||
| Integration and optimization support | ||
| Impression-level data | ||
| All ad formats | ||
| Instant payout | ||
| 24/7 support |
Appodeal vs Fyber advantages
- Publishers First
- Full control over mediation
- One SDK
- Integration and optimization support
- Impression-level data
- All ad formats
- Instant payout
- 24/7 support
We’ve Always Put Publisher’s Interests First
Appodeal was built from the ground up, not as an ad network, but as an ad mediation platform — created by publishers for publishers. We saw how unfairly the mobile ad industry was tilted in favor of advertisers.
Appodeal was created to bring power back to the side of mobile app publishers and developers. This mindset led our team to continue developing a world-class ad monetization platform that truly puts publishers first.
Kudos to the Fyber Team
We have great respect for the many ad tech companies, like Fyber, that are helping push the industry forward together. However, we’re all focused on doing it in different ways. With putting publishers first as our guiding star, here are some of the ways our products differ.
Don’t leave money on the table
Easy integration • 24/7 support • One SDK
Don’t leave money on the table
Easy integration • 24/7 support • One SDK
Increase Performance and Grow Your Ad Revenue
With Appodeal, your starting options are not limited
Benefit from both Header Bidding and Conventional Waterfall
No need to choose! The best performing companies take advantage of a Hybrid Mediation Model that combines the best of Header Bidding and Conventional Waterfall to bring you the highest value bids.
Benefit from both Header Bidding and Conventional Waterfall
No need to choose! Best performing companies take advantage from Hybrid Mediation Model that combines the best of Header Bidding and Conventional Waterfall to bring you highest value bids.
All winning ad formats
Thinking about adding more ad formats to your app? Our team will help you implement and test the formats that are best suited to your app. We offer all of the most impactful types available: rewarded videos, video ads, playable ads, interstitials, native ads, banners.
All winning ad formats
Thinking about adding more ad formats to your app? We have all the most profitable types: rewarded videos, video ads, playable ads, interstitials, native ads, banners. Our team will also help you implement and test the formats that are most suited for your app.
Easy integration of ad networks
Top ad demand sources will be fighting in real time for each of your ad impressions, dramatically increasing your ad revenue. No more tiresome and time consuming integrations. With one Appodeal SDK, you can easily access each of them in a matter of seconds.
Easy integration of ad networks
Top ad demands will be fighting in real time for each of your ad impression dramatically increasing your ad revenue. No more tiresome and time costly integrations, with one Appodeal SDK you can easily access any of them in a matter of seconds.
60+ Ad Demand Sources
All in one SDK
60+ Ad Demand Sources
With Appodeal, your starting options are not limited
Eliminate black box and take full control over mediation
We understand how important having full control over your ad monetization is. So we’ve created a Demand Control Centre that lets you directly manage ad units and prioritize ad networks.
- Make direct deals with demand partners
- Turn any ad network on and off
- Manage your waterfall manually when and how you need
Eliminate black box and take full control over mediation
We understand how important it is to have full control over your ad monetization. That’s why we’ve created Demand Control Centre that lets you directly manage your ad units and prioritize ad networks in a couple of clicks.
- Make direct deals with demand partners
- Turn on and off any ad network including our own BidMachine
- Manually manage your waterfall
Benefit from impression-level data
Top performance is driven by data insights. Appodeal provides you with the most granular impression-level data that helps to:
- Identify ad LTV metrics
- Figure out eCPM decay point
- Make strategic decisions about your ad monetization
Your success is our priority
We know that time is money. Our Support Team is available 24/7 and will be guiding you every step of the way, from integration to optimization.
Your Account Manager will share his or her expertise and industry knowledge with you to help optimize your campaigns and adapt to rapid market changes.
Receive payouts when and how you like
Receive all your payments at any time in whatever way you prefer.
Instant on-demand payouts
Automatic Net 45 payouts
Payment options
Instant on-demand payouts
Automatic Net 45 payouts
Payment options
Use cross-promo to introduce users to your other apps
Retain users within the app portfolio using a convenient and easy cross-promo tool that:
- Supports all ad formats
- Has flexible targeting options, including frequency capping
- Provide detailed statistics for each campaign
Stop users from leaving your apps with our cross-promo tool
Monetize your users better with a convenient and easy cross-promo tool that:
- Supports all ad format
- Has flexible targeting options including frequency capping
- Provide detailed statistics for each campaign
“We work as a team to look at the big picture of what needs to be done to make an app more successful. Our ultimate goal is to make our client's apps self-sustaining profit-makers.“
Gaetan Pauchet
Don’t leave money on the table
Easy integration • 24/7 support • One SDK