x5.5 installs by scaling x3 the ad spend of a top studio in casual games
Scaling UA Campaigns, in 2 months, we decreased CPI by half & increased retention rates by 25%.
One does not simply increase their Ad Spend and, magically, the rest of the metrics increase too.
Sometimes, you spend more money, but you don’t get more installs. NewPubCo, a game studio developing casual games, learned that the hard way. However, the UA Experts at Appodeal quickly detected the situation and optimized their multiple ad campaigns.
By the next month, JoinBlocks metrics rocketed.